Following its success on March, Allianz Insurance Australia decides to continue its ‘Ahhh’ moments campaign.
MercerBell, a Sydney based customer experience agency, created the latest commercial. It deals with the campaign’s popular ‘Ahhh’ theme by showing people amidst depressing situations and calling the insurer for help.
Dominic Brandon, Allianz group manager marketing and brand, stated that this next phase allowed them to move beyond traditional channels of TV and radio where the audio link with the brand name has worked so well, thus brought ‘Ahhh’ moments to life in other media channels.
Furthermore, Allianz will see their sponsorship with Foxtel during the football season. They are planning to air ‘Ahhh’ moments of the round. The insurance company also stated that they will also include sponsored radio segments that invite listeners to tell their own stories when accidents happened.
Here is the official ad: