Finally, Google+ released its premium post for advertising.
Last month Google announced that the premium post ads for their social media, Google+, are available to advertisers with brand pages that have more than 1,000 Google+ followers. The ads allow Google+ content like, “Hangouts on Air” or “photos” to be displayed as ads through the Google Display Network, Google AdSense.
With +Post ads, publishers can drive more engagement to their Google+ content from multiple sources across the web. A recent research even revealed that brands that have already implemented +Post ads have reported 50% more engagement on +Post ads than their traditional advertising. Here is a good infographic about how the ads work and why you need to give Google+ Post Ads a chance.
