9 October, 2014 | Digital Agency Sydney

B2B Content Marketing Strategy in 2015: Benchmarks, Budgets And Trends

9 October, 2014 |

TWMG

B2B (Business-to-Business) marketers want their content to drive stronger results, specifically in terms of engagement and conversion, reveals new study.
A recent survey of more than 1,800 B2B marketers has revealed how they use content as a part of the marketing mix. The survey compiled many other interesting facts, including the fact that although 86% of B2B … Continue reading “B2B Content Marketing Strategy in 2015: Benchmarks, Budgets And Trends”

Are You Putting Your Customers First?

10 October, 2014 |

TWMG

In today’s age of digital innovation, it’s very important to put your customers as the first priority of what you do.
Customer-centric attitude is essential to any solution you create for customers. To ensure this approach is followed carefully, you need to create a Customer Centric Focus statement (CCF) for every new solution or new feature … Continue reading “Are You Putting Your Customers First?”

Five Most Important Principles for Delivering Personalised Experiences

9 October, 2014 |

TWMG

Turn advanced personalisation solutions into real-time results.
Within this exclusive white paper, you will learn how to:

Step away from the extravagant promotion to control the real power of audience personalisation and go beyond reacting to a customer’s last visit. Instead, you will learn on how to proactively shape the current visit.
Study the five most important principles … Continue reading “Five Most Important Principles for Delivering Personalised Experiences”

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Day: October 9, 2014

B2B Content Marketing Strategy in 2015: Benchmarks, Budgets And Trends

Are You Putting Your Customers First?

Five Most Important Principles for Delivering Personalised Experiences