Day: November 25, 2015

Social Media Security: Do We Voluntarily Hand Over Our Information To Suspicious Apps?

| By TWMG

Back in the old days, social media is notoriously has thin protective security layers for its users.
Since then, many social media site like Facebook has long since beefed up its security and privacy policies as it grew into the dominant social network with 1.5 billion users. However, the most telling bit from that exchange is … Continue reading “Social Media Security: Do We Voluntarily Hand Over Our Information To Suspicious Apps?”

The Native Advertising Principles: A Definitive Advertising Guide For Brands And Publishers

| By TWMG

Two major advertising organisations – The Interactive Advertising Bureau (IAB) of Australia and The Australian Association of National Advertisers (AANA) – have collaborated to create a definitive guidelines around native advertising for both advertisers and publishers.
The “Native Advertising Principles” is created with the aim to provide protection tools for advertisers to reference, aimed at ensuring … Continue reading “The Native Advertising Principles: A Definitive Advertising Guide For Brands And Publishers”

Inbound Marketing Tips And Tricks To Quickly Grow Your Business (Infographic)

| By TWMG

Do you often feel that your business is having a hard time to get bigger? Well, the problem’s root might lie on your inbound marketing strategy.
Inbound marketing covers every stage of the buying process from stranger to brand advocates. It empowers business to attract, covert, close and delight customers by being in the right place, at … Continue reading “Inbound Marketing Tips And Tricks To Quickly Grow Your Business (Infographic)”

Report Says Aussies Are Spending More Time On Tablets Than PCs

| By TWMG

For the first time, Australians spent more time browsing content or interacting with apps on a tablet device than on a PC.
Smartphones still remain the preferred device overall though, with average time per person among the active internet population 1-plus+ spent either browsing content or on applications on a smartphone, at just under 35 hours … Continue reading “Report Says Aussies Are Spending More Time On Tablets Than PCs”

Australians Shopping Transaction Will Be Expected To Exceed AU$ 35 Billion On Christmas

| By TWMG

According to the Retail Council’s “Christmas Spending Index”, Australians retail spending for the 30 days to Christmas will indicate positive signal for the economy.
“Nationally, $35 billion is expected to be spent in the lead up to Christmas,” said Anna McPhee, the CEO of Retail Council. “This year’s forecasts indicate retail is in a slightly stronger position to build … Continue reading “Australians Shopping Transaction Will Be Expected To Exceed AU$ 35 Billion On Christmas”