Day: March 24, 2016

#mycalvins Campaign Will Go To Bondi Junction Station

| By TWMG

Calvin Klein has extended its #mycalvins Spring 2016 global advertising campaign to Sydney Train stations.
The #mycalvins campaign has been extended to a complete station domination at Bondi Junction. It features dramatic photographs of celebrity influencers including Kendall Jenner, Abbey Lee Kershaw, Justin Bieber and Kendrick Lamar wearing limited edition Calvin Klein denim and underwear. As part … Continue reading “#mycalvins Campaign Will Go To Bondi Junction Station”

“Dumb Ways JR”: A Family Friendly Version of “Dumb Ways To Die”

| By TWMG

Metro Trains Melbourne has launched a new app titled ‘Dumb Ways JR’ and the first play-based learning app, ‘Loopy’s Trains Set’ to help young kids learn about the world while having fun.
Aimed for kids at 3-7 years old, the app provides child centred entertainment, has multisensory and multimodal elements, is challenging, appeals to children’s sense of humour … Continue reading ““Dumb Ways JR”: A Family Friendly Version of “Dumb Ways To Die””

Creative Marketing: Kellogg’s “Amazing Creations” Campaign

| By TWMG

Kellogg’s is looking to regain its position as the go-to breakfast item with a brand new campaign which has paired the brand with YouTube influencer, Zach King.
This campaign aims to showcase new and creative ways to start the day with cereal and sees King making a cereal-based breakfast from things around him using the visual … Continue reading “Creative Marketing: Kellogg’s “Amazing Creations” Campaign”