McDonald’s Australia Introduced The New Snapchat Filter Series

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McDonald’s Australia has successfully utilised Snapchat for its latest campaign.
This week, McDonald’s Australia has launched a series of iconic branded Snapchat filters to mark the official launch of sponsored ads by Snapchat. With Snapchat the fastest growing social platform in Australia, the McDonald’s filters delivered millions of branded impressions and hundreds of thousands of branded … Continue reading “McDonald’s Australia Introduced The New Snapchat Filter Series”

What You Should (and Shouldn’t) Do During Social Media Market Research (Infographic)

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Social media is not just a great tool for marketing.
More businesses are learning how to use social media for market research. An infographic from Insights In Marketing points out a few key do’s and don’ts of social media market research that every brand should consider. See the full infographic below.
How Marketers Use Social Media
The most … Continue reading “What You Should (and Shouldn’t) Do During Social Media Market Research (Infographic)”

The Small Social Media Platform Breakthrough in 2016 (Infographic)

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With the huge amount of social media platform, not mentioning the new ones, the struggle to choose the one that your business really need is real.
Sticking with the big names like Facebook or Twitter won’t work as efficient as it used to be, as there are tons of businesses out there striving to be noticed. Competitors … Continue reading “The Small Social Media Platform Breakthrough in 2016 (Infographic)”