B2B (Business-to-Business) marketers want their content to drive stronger results, specifically in terms of engagement and conversion, reveals new study.
A recent survey of more than 1,800 B2B marketers has revealed how they use content as a part of the marketing mix. The survey compiled many other interesting facts, including the fact that although 86% of B2B marketers use content marketing, only 38% say they are effective at it. Additionally, even though the majority (83%) say that have a strategy, only 35% have it documented; and the 35% who have a documented strategy are more effective in all aspects of content marketing than those who have not.
The complete result is illustrated in the infographic below:
