It’s important to consider the way people interpret color when designing a logo for your business. Why? It’s simple. Your future logo will need to answer the question of “What kind of emotion do I want my brand to convey?”
This infographic offers a perfectly clear illustration on what emotions are invoked by certain colors. It uses the logos from various top brands as an example. Psychologists have studied how people are affected by colors for years and found a strong correlation between colors and emotional responses, further driving home the point that choosing the right color is crucial in determining how your brand is viewed.
