Increasing the number of Facebook likes in your Page is similar to building the traditional email subscribers list. Plus, Facebook fans are twice as effective as an email list. Why? Many people believe that email is now full of “spam”, and 50% of all Facebook users log in every day.
Recent research shows that the conversion rates for Facebook and Twitter are consistent across a number of their social media marketing campaigns.
Conversion Rates for Facebook and Twitter
Here are the conversion rates on various social media platforms:
- Paid Twitter: one to three percent
- Organic Twitter: eight to nine percent
- Facebook organic: 20 to 30 percent
- Facebook ads: 18 to 20 percent
Twitter defines engagement as a clickthrough, but it also counts retweets, replies and favourites in its engagement numbers. The ROI also incorporates one-on-one conversations with fans of the brand.
So how can you grow your Facebook likes and increase engagement? Here are twenty ideas:
1. Advertise on Facebook to get more Likes. This is the quickest way to grow your fan base.
2. Rotate your ads daily. People get bored of hearing the same thing in conversation, so change your ad. Conversion (CTR) rates can drop by 50% after the first 24 hours.
3. Add Facebook Social Plugin Box to your Blog and Website, as 60% of “likes” are achieved this way.
4. Put a free, exclusive video that can only be viewed if you like the page.
5. Run a competition.
6. Be clear. Put a big bold “Like our Page” wherever appropriate.
7. Initially ask friends and family to like your page. A bit overdone, but essential at the beginning.
8. Offer a free e-book to obtain a Like, just like you should be doing for email subscriber acquisition.
9. Post content from your blog to Facebook whenever you write a new post. Facebook users love receiving new content on Facebook without having to go looking for your blog. Treat Facebook as an extension of your blog.
10. Always provide a beautiful, high resolution photo. Compelling photos that are appropriate for your target audience will keep them coming back.
11. Ask questions regularly using Facebook’s native question app.
12. Include a link to your Facebook page in your email signature.
13. Provide a compelling welcome video on your Facebook landing page.
14. Simple but often missed: Add a “follow us” on Facebook button near the top of your website and blog pages.
15. Create an incentivised “Like” page that gives people a reason to like your page.
16. Include the Facebook like button on your email HTML template so that people can like your Facebook page from the regular email newsletter.
17. Add a large custom banner to your blog and website asking to “Like.
18. Add a link to your Facebook page as one of your three LinkedIn website links that are part of your LinkedIn settings in your profile.
19. Add a newsworthy update that is relevant for your industry or market niche to your Facebook page every day.
20. Offer “Special Offers” including discounts to Facebook fans. The majority of Facebook users like a Page to obtain a discount.