In the past, people have been wondering on how Pinterest can be used for link building and one of the most potential social media marketing platform, as well as some of the big players getting involved with the new social network.
The question is: “Can Pinterest still even be considered appropriate for marketing?”
The fact is 37% of marketing professionals from agencies and the client-side are currently active on Pinterest, proving it is a real driver for big retailers especially.
Pinterest needs to be made beyond SME and Enterprise, and that it’s high time small business started championing how they are using the “repin” to align themselves around particular content in the wider “taste graph” (meaning beyond Facebook) and social discovery movement.
Five Easy Tips on Building Your Pinterest Followers
1. Search Similar Users
Take the time to find users in advance who are properly aligned with your audience and industry, and remember an individual’s network can easily exceed an organisation’s. Click through to profiles and look at how many likes and followers a board creator already has for a smart targeted list.
2. Define Your Content
Don’t think your business suits for images? Think again, many high level stats or takeaway principals can be turned into infographics with tools like visually. You can also create numerous infographics that suit your business type.
3. Focus On Quality, Not Quantity
Much like Twitter, you want to manage your signal to noise ratio by not over doing it on repins, and by only pushing content you created that you really get behind.
4. Think Like An Online Retailer
You are creating an online brand around the content you choose to repin, so make sure it is the products and services that you would see in an online catalogue if you don’t already have one.
5. Drive A Call To Action Through Imagery
Make your call to action button as compelling as possible. Use lesser words and unimportant jargons. Instead, let the image speaks. Make sure the image is informative and reflect your company or advertised products. Try to provide the image of the products when they are “in action” rather than showing them in a displayt window.