NAB Australian Online Retail Sales Index: July 2013

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On July 2013, Australian online retail sales increased to $14.1 billion, which was equivalent to 6.3% of traditional retail spending. Retail data is highly seasonal with sales peaking around the Christmas period. It highlights a slowdown in online sales growth between January and April this year, and acceleration in growth in recent months. The three month … Continue reading “NAB Australian Online Retail Sales Index: July 2013”

Australian Small Businesses Are Late For Online Marketing

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Small businesses should stop thinking about online marketing as a wasted expenditure. It should be treated as an essential one, much like insurance. Moreover, it is surprising to know that most Australians do not have a strong grasp of online marketing.
Here are some key points:
SEO (Search Engine Optimisation)
• More than 50% of Australian business owners … Continue reading “Australian Small Businesses Are Late For Online Marketing”

“Trace Your Road” Promotion: A Real-Life Gaming Experience

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This is another creative way to launch a new product. Introducing “Trace Your Road,” a real-life video game event featuring Formula 1 driver, Jarno Trulli. The promotion itself is held by Lexus, to introduce its latest hybrid car.
“Trace Your Road” involves a series of improvised racetracks, each one designed by one of ten contest winners. … Continue reading ““Trace Your Road” Promotion: A Real-Life Gaming Experience”