By TWMG
There are many similarities between selling online and offline. The e-commerce experience that shoppers have grown accustom to in the “real” world can actually translate quite nicely to the digital realm.
More often than not though, retailers just don’t put the same focus on the nuances of the buying experience the same way brick-and-mortar retailers do. … Continue reading “Upselling: The Advanced Art of Cross Selling”
By TWMG
On Twitter, tweets that include images receive significantly more engagement, with more than 23 percent retweets, favorites, replies combined than tweets without images.
The science of Twitter engagement is always growing since the last decade. That’s why the following infographic has analysed one million Twitter tweets to study about what factors affect the amount of engagement … Continue reading “How To Tweet Successfully Without Tarnishing Your Reputation (Infographic)”
By TWMG
Inventory management is a tricky aspect for retailers, especially small ones.
Ordering too much of an item that doesn’t sell is an expensive mistake, but running out of popular products also loses money and risks alienating customers. A new tool by Google, called Shopping Insights, might help businesses by showing what stuff people in their cities … Continue reading “Google Introduces ‘Shopping Insights’ For Retailers”
By TWMG
Halloween is near and VR technology tells those scary stories in new and more interesting ways.
First up this year, Target is stealing the starting point with their “Epic 360° Halloween Adventure”, powered by YouTube. Here, users can explore 4 scenarios in 360° video; across mobile, tablet and desktop, while at any stage stopping to shop that … Continue reading “The House on Hallow Hill: A New Halloween Experience From Target”
By TWMG
Customer acquisition specialists, ContactAbility, has expanded its on-ground operation and service provision to Melbourne, Australia.
The new office will be located in South Melbourne and will support companies with data and lead generation needs via ContactAbility’s extensive digital network and their premium acquisition list service.
Danielle Edwards, general manager, ContactAbility commented “To date, we’ve had unprecedented success … Continue reading “ContactAbility is Now Available in Melbourne”
By TWMG
If it is being done well, content marketing can contribute a huge amount of traffic, thousands of social share, and a legion of new followers.
However, beyond one-off campaign results, the important question to ask is “how can the sum of content marketing efforts impact your bottom line over time?”
If you’ve ever asked a content marketer … Continue reading “Content Marketing: How It Greatly Affects Your Bottom Line (Infographic)”
By TWMG
Cyber criminals evolve as the new technology rises, with malware, targeted attacks and security breaches happen frequently every day.
Cyber attacks have have increased more than 70% over 2013 and 47% of all Australians have had their personal data exposed by hacking attacks in the last year. With the increased volume of attacks and breaches, our … Continue reading “Oversharing: The Biggest Security Threat Might be You (Infographic)”
By TWMG
Brands have learned that appealing to the largest population possible with the most universally sound message means more impressions for less money.
The problem with that issue is they have forgotten how to talk with the people who matter to them most. It’s not about counting impressions. It’s about making one. Here are four ways to make … Continue reading “Big Audience Is Not Always The Best: Four Tips To Get Better Quality Audiences”
By TWMG
Online sales success is uncertain and unpredictable. However, it doesn’t mean you have to give up to gain your desired result.
Retailers invest a great deal of time and money into creating highly strategic campaigns, offers and sales to outpace and outsell their competitors. The retail market has become so highly competitive, that just offering a … Continue reading “Five Great Strategies To Encourage Your Online Sales”
By TWMG
At glance, mobile world seems tempting. However, for some people, the mobile experience can be pretty awful.
It’s still not unusual for publishers pages to take too long to load and when they do, interacting and truly experiencing the site can be difficult for consumers. That’s not good for the ad economy and Google wants to … Continue reading “Google Accelerated Mobile Pages Update Is Now Available”
