Emotion and Web Design: The Keys to an Affective Ecommerce Websites

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Everything around you that you interact with has a certain degree of emotional link that triggers you to reach out and use it, touch it, or even see it.
The way our emotional responses register against objects and people is truly amazing and without these inherent instincts we cannot tell for sure what it is exactly … Continue reading “Emotion and Web Design: The Keys to an Affective Ecommerce Websites”

Five Biggest Mistakes You’ll Never Want To Make On Twitter

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With all of its limitations, it’s quite easy for people to fall into a marketing blunder on Twitter.
Most people think that doing social media marketing is a trivial task. If handled carelessly, a social media disaster can happen and take down your business in no time. To avoid that, in today’s post we will share five biggest mistakes … Continue reading “Five Biggest Mistakes You’ll Never Want To Make On Twitter”

YouTube Director: YouTube’s Official App for Video Creators

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In case you are not aware of, video content is huge right now.
“How huge?” you might ask. Take a look at these two graphs  which show the rise in video consumption on Facebook and Snapchat, respectively.

Facebook CEO Mark Zuckerberg has said he expects most of Facebook to be video by 2019. Video is the fastest growing … Continue reading “YouTube Director: YouTube’s Official App for Video Creators”

How To Make A Great Headline For Your Marketing Campaign (Infographic)

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Whether it’s for content, ad copy, or site optimisation, labeling your content the right way is crucially important.
According to research, 80% of readers will never even get past the headline stage. That said, it’s better to make everything count.
So what’s the perfect formula, the ideal mix to create the perfect headline? How much time should you … Continue reading “How To Make A Great Headline For Your Marketing Campaign (Infographic)”

Social Media Inflation Index (Infographic)

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So your brand’s social media accounts got more followers. Congratulations! What’s next?
However, how good is your brand performance? As more people join social networks worldwide, is the value of your brand audience decreasing? The infographic below analysed over 26K brands across all industries to surface social media trends in follower growth. Take a look at it and … Continue reading “Social Media Inflation Index (Infographic)”

Microsoft’s Acquisition of LinkedIn and What Does It Bring to Us

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What does Microsoft’s acquisition of LinkedIn imply?
In a huge, and largely unexpected, move, Microsoft has today announced that it will acquire LinkedIn for $26.2 billion. The move gives Microsoft a boost in the CRM space, making it more competitive with Salesforce (which Microsoft also reportedly tried to purchase last year). Under the deal, LinkedIn will … Continue reading “Microsoft’s Acquisition of LinkedIn and What Does It Bring to Us”

Kit Kat: “Virtual Staring Contest” Vending Machine

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Do you remember the Samsung Galaxy S4  staring contest campaign in 2013?
Kit Kat take their breaks seriously, so seriously that if you take part in their virtual staring contest and laugh, you’ll lose. With two interactive vending machines placed on two different college campuses in Brazil and powered by facial recognition systems, each one streamed … Continue reading “Kit Kat: “Virtual Staring Contest” Vending Machine”