Search Results for: coca cola

Coca Cola ‘The Fair Play Machine’: #ShareTheDerby

| By TWMG

Do you still remember our last post about an interactive, football-themed vending machine sponsored by Pepsi? Almost similar with Pepsi’s campaign, Coca Cola has created a new promotion based on football fans rivalry.
Coca Cola strikes back again with another creative campaign. Introducing Coca Cola ‘The Fair Play Machine’: #ShareTheDerby. Following its #ShareTheGood campaign series, The Fair … Continue reading “Coca Cola ‘The Fair Play Machine’: #ShareTheDerby”

Latest Promotional Campaign: Coca Cola’s “The Invisible Vending Machine”

| By TWMG

From our previous posts, we have covered numerous unique vending machine ideas. Some of them were brilliant though. Recently, Coca-Cola Made another cool way to surprise us with their “open happiness” machines during Valentine’s Day. This time, they has crafted ”The Invisible Vending Machine”, which became visible only to couples and gave unique giveaways. Here … Continue reading “Latest Promotional Campaign: Coca Cola’s “The Invisible Vending Machine””

Unlock The 007 in You: A Creative Promotional Campaign of Coca Cola

| 0 Comments | By TWMG

http://www.youtube.com/watch?feature=player_detailpage&v=RDiZOnzajNU
Everybody loves James Bond and wants to be him. Coca Cola helps you to actualise your “little” desire in a creative way through its “Skyfall” promotion.
A vending machine is placed in a subway station. It offers free tickets of the latest James Bond film, “Skyfall”. However, in order to get the free tickets is not … Continue reading “Unlock The 007 in You: A Creative Promotional Campaign of Coca Cola”

Creative Promotion: Coca-Cola’s Social Robot

| By TWMG

Imagine this: a robot that replaces your appearance when you are unable to join a party. Sounds like one of those science fiction movies? Think again. Here is Coca-Cola’s Social Robot that represented teenagers in Israel who can’t join in the fun of the Coca-Cola Summer Love Festival. They can control the robot  from their computers at home
With … Continue reading “Creative Promotion: Coca-Cola’s Social Robot”

Australian Brands Are Included In Top 15 Influential Brands

| By TWMG

Trust, authenticity and citizenship are what makes a brand influential.
Five of the top 15 most influential brands are Australian brands; Woolworths is the highest ranked in fifth, followed by Bunnings at eighth spot, Australia Post at 11, Telstra at 12, and Commonwealth Bank at 14. What keeps these brands high in the table is the sense … Continue reading “Australian Brands Are Included In Top 15 Influential Brands”

My Coke Reward Case Study: 5 Strategies to Create a Successful Rewards Program

| By TWMG

Loyalty programs are only effective if your customers actually use them. Your brand will get stronger the more often they interact with you. See how Coca-Cola boosted interaction with its My Coke Rewards program by switching to highly personalised and segmented emails. Their average clickthrough rate increased 46%, and member activity is up 57%.
Here is … Continue reading “My Coke Reward Case Study: 5 Strategies to Create a Successful Rewards Program”

Twitter Branding: How To Incorporate Your Company’s Brand Into Twitter

| By TWMG

Have you already incorporated Twitter as a part of your social media marketing strategy? If the answer is yes, how much effort has been put into the profile page? Many people think that it’s important to consistently post, while engage with audiences and keep up with current trends. However, something most people might not think … Continue reading “Twitter Branding: How To Incorporate Your Company’s Brand Into Twitter”