If you thought Misereor’s Social Swipe billboard was impressive, Carlsberg would like to serve you some outdoor advertising with a bit more kick.
Here is another The Danish brewer, with help from ad agency Fold7 and design company Mission Media, launched a beer-dispensing billboard at The Old Truman Brewery on Brick Lane in London. The billboard was emblazoned with the headline, “Probably the best poster in the world.” The brand was on hand to monitor the drinkers, making sure no one was under 18.
“We want to get the Carlsberg brand in front of as many beer drinkers as possible. To do this, we have to think differently with our approach and can’t just rely on great TV advertising” says Dharmesh Rana, senior brand manager at Carlsberg U.K.
The work marks the second piece of activity following the global revival of the iconic ‘If Carlsberg did’ campaign earlier this year. Continuing the meme, the activity delivers a unique take on a traditional poster to demonstrate the brand’s desire to be the best. Supported by a social media drive, ‘If Carlsberg did…posters’ aims to bring the brand strategy to life in a fun and engaging way. Fold7 will be bringing the ‘If Carlsberg did’ property to life across the year through various channels including social, out-of-home and digital.
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