Category: Industry News

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Four Financial Businesses That Get Inbound Marketing

| By TWMG

Marketing in the financial industry can be challenging most of the times.
Sometimes when you are surrounded by numerous numbers, statistics and complicated graphs, it can be hard to allow your creative side to appear. However, nothing is impossible. When it comes to inbound marketing, there are myriad opportunities out there for finance marketers.
Here are four … Continue reading “Four Financial Businesses That Get Inbound Marketing”

Australian Brands Are Included In Top 15 Influential Brands

| By TWMG

Trust, authenticity and citizenship are what makes a brand influential.
Five of the top 15 most influential brands are Australian brands; Woolworths is the highest ranked in fifth, followed by Bunnings at eighth spot, Australia Post at 11, Telstra at 12, and Commonwealth Bank at 14. What keeps these brands high in the table is the sense … Continue reading “Australian Brands Are Included In Top 15 Influential Brands”

The Importance Of Consumer’s Psychology For Your Company’s Marketing Strategy

| By TWMG

With so many campaigns targeting every conceivable consumer demographic, it’s become more difficult for businesses and marketers to ensure their message is accepted.
This is the best reason why it’s important to give your initiatives more substance and tap into consumer’s psychology. Fortunately, there are many factors that influence the buying decision process. There are many … Continue reading “The Importance Of Consumer’s Psychology For Your Company’s Marketing Strategy”

Online Marketing Tips: How Experts and Top Marketers Measure Their Digital Marketing Metrics

| By TWMG

It’s the end of the quarter and for B2B marketers everywhere it means one thing: analysing the online marketing activity from the last three months, measuring its lead generation success and proving the ROI value to the rest of the business. However with a sea of stats, analytics, dashboards and reports to wade through across all … Continue reading “Online Marketing Tips: How Experts and Top Marketers Measure Their Digital Marketing Metrics”

Microsite: What It Is And How It Will Help You Growing Your Business

| By TWMG

One of the most frequently tossed-around (and misused) terms in the content marketing lexicon is “microsite.” 
If you think the term “microsite” is used interchangeably with “branded blog,” “communication platform,” or “independent campaign,” you’re right. They’re all essentially the same thing: a website on which your brand publishes content, and to which your desired readers visit. Simply … Continue reading “Microsite: What It Is And How It Will Help You Growing Your Business”

The State Of Data-Driven Marketing In 2015 (Infographic)

| By TWMG

Slowly but sure, data is taking over the marketing world. The following infographic will prove it.
In a survey of 3,000 marketers and advertisers working in 17 different countries, a recent study found that data is becoming an increasingly integral tool for marketers everywhere.
There’s many important data points in the infographic, yet the most significant finding … Continue reading “The State Of Data-Driven Marketing In 2015 (Infographic)”

The New Algorithm Update and Redesign of Facebook

| By TWMG

Recently, Facebook has polished its timeline, promising a better user experience.
The average Facebook user has roughly 1,500 stories per day that could appear in their news feed and Facebook selectively picks less than 20% of those stories. The company has been preoccupied with the timeline over the past six months, releasing series of algorithm updates … Continue reading “The New Algorithm Update and Redesign of Facebook”