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By TWMG
Creativity knows no limit. Introducing the ‘DomiCopter’, the first pizza delivery octocopter released by Domino’s Pizza that will escape traffic. It ensures you get your pizza hot, no matter how far away you are.
This video might be just a promotional act. However, it will be interesting if this can become a realityin the next few … Continue reading “Introducing DomiCopter: Domino’s Pizza Delivery Octocopter”
By TWMG
Creativity has no limit. Like our two previous post (Heineken’s “Glowing Bottle” and Coca Cola “Remix Bottle”) on how a bottle can be a good promotional media, this post also talks about more creative way of using a “mere” bottle. Beck’s New Zealand, a beer brewery company, made the first playable beer bottle in the world. … Continue reading “Beck’s Edison Bottle: A “Singing” Beer Bottle”
By TWMG
When founded Virgin Records on 1972, Richard Branson had brought it from a small recording company to a multinational mega enterprise. How can he do that? Like every entrepreneurs, Branson started his business without any prior knowledge or expertise (hence, the name “Virgin” came from). Here are some good advises from Richard himself for al entrepreneurs … Continue reading “Richard Branson’s Advice for Entrepreneurs”
By TWMG
A creative campaign had been held by Cornetto in Turkey and implemented by Unilever. The goal is as simple: to raise brand awareness of Cornetto’s latest product, Cornetto Ice Creams. In order to bring a boisterous campaign, they developed a game that was playable via projection mapping over 3 days in a central square in … Continue reading “Cornetto Projection Mapping”
By TWMG
Recently, a research shows that brand images that do not contain a human face are 23 percent more likely to receive a repin than those who have. Using custom algorithms to evaluate more than 500,000 Pinterest images, it was revealed how an image’s visual characteristics influence social media activity.
By examining 30 different visual characteristics, including color, texture, lightness … Continue reading “Pinterest’s Hidden Facts: Pictures That Will Get More Repins”
By TWMG
Does the title of this post scare you?
The fact is 96% businesses failed below ten years, only 4% make it through (or survive). Basically, the success and failure of a business lies on two aspects: innovation and marketing. To get more clear understanding about this topic, please take a look at the video of Tony … Continue reading “The Biggest Reasons of Business Failure”
By TWMG
Gladiator is an energy drink brand in Brazil, which become very popular among office employees. However, the company who make Gladiator knows that USB flash drive is very essential for office employees, yet they often lose it. We’ve all had that awkward moment when we can’t find a USB drive when we really need it. … Continue reading “Gladiator Can: A USB Drive in the Energy Drink Can”
By TWMG
A month ago, we saw a creative campaign from Heineken in the form of beer bottles that glowed, depends on the holder’s action or the music. Today, we found another cool promotion from Heineken, where they give a couple of tickets to watch the finals of UEFA Champions League for a guy who can convince … Continue reading “Creative Promotion from Heineken: The Negotiation”
By TWMG
Although Facebook marketing involved hits and misses, the fact that its one billion users like to comment or share on discounts or promotional offers. It is not surprising when DealDash,an auctions-based Web player focusing on heavily discounted items. beating out Coca-Cola and Walmart on People Talking About This (PTAT) metric.
Facebook PTAT metric rates Facebook Pages’ posts … Continue reading “Facebook “People Talking About This” Top Ten List”
By TWMG
Are you tired of old-school advertising? Do you want something new? Something fresh for your brand?
Here comes Vooza. According to Matt Ruby (or sometimes called “Matt Stillman“), Vooza’s creator, CEO and professional comedian, Vooza is a video content platform targeted at the startup world that uses native video advertising integrated into the experience. In other … Continue reading “Vooza: A New Creative Way of Web Advertising”
