Although Facebook marketing involved hits and misses, the fact that its one billion users like to comment or share on discounts or promotional offers. It is not surprising when DealDash,an auctions-based Web player focusing on heavily discounted items. beating out Coca-Cola and Walmart on People Talking About This (PTAT) metric.
Facebook PTAT metric rates Facebook Pages’ posts according to how many interactions they generate, such as likes, shares, comments, mentions, check-ins, etc. It measures on “how active” a Page is. Facebook introduced the metric in late 2011, attempting to give marketers a clearer view of the effectiveness of their messaging on the social site. Most brands, especially the big ones have said they pay close attention to the stat.
The metric reveals that DealDash is reigning supreme. It seems remarkable that a New York based company with about 1.2 million Facebook fans creates more interaction than Coke (65 million fans) and Walmart (29 million). Also, 45 Minute Skinny is doing a superb job creating Facebook chatter.
Take a look at the full top ten PTAT lists for U.S. and global brands:
