Creative Promotional Strategy: A Billboard That Catches Insects

On March, we posted something interesting about a billboard that produces fresh water in Peru. We think that is very creative and unusual. Today, we found another “unusual” promotional billboard. As an insect sprayer producer, Orphea4D tried something a little different to get noticed. Their team created a billboard advertisement that traps and kills insects. The campaign billboard was setup just like any other billboard, but this one had transparent glue in the shape of what would typically be the spray from the can, thus catching any insect that touched the billboard.