Social media advertising is one of the most popular and effective way to promote your business in today’s digital age.
When newspaper, magazine and TV are not enough, social media might be the right solution for your marketing needs. Still not convinced? In today’s post, we will exemplify four reasons why you need to shift your attention toward social media advertising right away.
1. It’s Cheaper
This is the most obvious reason. Businesses that invest their money in social media marketing rather than television find there’s a much higher ROI. The average time cost of a 30-second television commercial costs $342,000. Most small businesses don’t have that kind of money to spend on a single approach, and unless a commercial airs during primetime or during a popular program, not very many people will see it.
2. It’s Easier to Target Your Audience
This is definitely one of the positive aspect of social media advertising is the ability to easily target your audience. The main reason TV commercials don’t work is because they’re unspecific. TV commercials just hit everyone across the board. Because of that, businesses aren’t able to target directly to their customers, and conversions are low.
Social media involves a number of tools that make targeting a customer simple. Using analytics and data collections, businesses can display ads to consumers based on their interests, browsing and shopping behaviors, email addresses, and similar audiences. It’s currently the most efficient form of target advertising.
3. Mobile Is Becoming More Popular
Nowadays, the average consumer spends more time on their phone than they do in front of the television. Aside from texts and phone calls, most of the time spent hunched over the tiny screen is used to browse social media. Eighty percent of customers own a smartphone, and in 2014, we reached the point where more people used their phones to browse the internet than any other medium. There’s not much room for television when consumers are spending all their time looking at their phones.
4. Tracking Conversions Is Easy
Finally, data tracking has been made easier thanks to social media, meaning that you can find a measurable number of consumers influenced by your social ads when making a purchase. The ability to easily track performance of these ads means that companies can repeat successful strategies and tweak the ones that don’t work. Conversions that come with commercials aren’t so easy to measure. Your marketing department becomes smarter about their ad spending and overall strategies so that they can put their time, money, and effort into improving other marketing areas.
Like in all things business related, there comes a point when you must recognize which marketing strategies aren’t working and move on. If you’re currently putting excessive money and energy into television marketing, now is the time to make a change, and put your money where the ROI is high.