Having a visually compelling logo is a must for every business.
Everyone has had that moment where they bit into burned or badly seasoned food. Of course it’s off-putting. But did you know that your business logo can actually work the same way with your customers?
Think of it like this. Your logo is the first part of your brand that people see, so many customers choose whether or not they’ll work with you based on that first impression. If the logo doesn’t match how you interact with them, it’s going to leave a bad taste in their mouths. Worse, they won’t even give you a chance if the logo looks unappealing to start with. On the other hand, a good logo that truly represents your brand will keep customers coming back for more.
Whether you’re creating a new logo or redesigning an old one, you’ll need the perfect logo recipe and the right ingredients—from colors and fonts to shapes and styles.
Take a look at the following infographic for a collection of design best practices to help you create an appealing logo.
Infographic credit: CompanyFolders