LinkedIn is aiming at college students, with the brand new tools to help students overcome common obstacles like finding the right college to attend or discovering the best subjects to study.
Recently, LinkedIn has revealed a new feature – which specifically aimed for students – called Decision Boards. The tool is designed to help students find the right school and major. With Decision Boards, students can easily manage a combination of organizational, social and insight tools to share their thought process with advisors, meet future classmates or make important decisions about their education.
Furthermore, LinkedIn has introduced University Outcome Rankings, which is a tool to help students choosing the most appropriate university across a variety of careers. The school rankings are based on millions of alumni profiles and the ability of recent graduates to get the desirable jobs. LinkedIn also launched the University Finder tool, which allows students to imagine very specific careers and identify the schools most attended by LinkedIn members already working in that career.
“By clicking the interactive graphs, a student can try out a possible career: ‘I’d like to study engineering, then work at Google or Apple, and live in the SF Bay Area after graduation,’ then see school results update with every click” said LinkedIn representative on one of its official blog post.
Another new tool from LinkedIn is Field of Study Explorer. It helps students discover majors across a wide range of careers, as well as University Pages to help students learn more about the classes they are considering attending.
With these new tools, it is so obvious that LinkedIn is looking to engage a younger market. Thus, if your business covers teenagers as its main audience, you might want to consider LinkedIn as one of your effective marketplace for the next social media campaign.