Despite the fact that mobile phones and tablets have significantly grown in popularity recently, 70% of companies are not yet designing their websites specifically for either, according to an October 2011 report from Econsultancy in association with RedEye. Data from the “Conversion Rate Optimization Report 2011? indicates that one-quarter of companies have designed their websites specifically for mobile phones, while just 13% have done so for tablets. Supply-side respondents appear slightly more mobile-equipped: 33% of agencies say their clients have designed their websites specifically for mobile phones. The proportion of organizations conducting usability testing for their website using mobile phones and/or tablets is similar: 71% of companies and 68% of client-side respondents say they have not done so for either.
Marketing Emails Follow Pattern
84% of companies do not design their marketing emails for mobile phones and/or tablets, compared to 75% of client-side respondents. Meanwhile, roughly 4 in 5 organizations do not conduct usability testing of their marketing emails on those devices.
Smartphone Penetration Jumps Among 25-34-Yr-Olds
62% of mobile adults aged 25-34 now own a smartphone, representing a 51% increase from the 41% who owned a smartphone in Q3 2010, according to a Nielsen survey released in November 2011. Among those 18-24 and 35-44 years old, the smartphone penetration rate is hovering near 54%, representing a similar increase from 35% in Q3 2010. After younger adults, the segment with the second fastest-growing smartphone penetration rate is those aged 55-64. According to Nielsen, smartphone penetration among this older group is only 30%, but it jumped 5% this quarter.
Samsung Overtakes Apple
Samsung beat out Apple in Q3 2011 to become the world’s largest smartphone vendor for the first time in history, according to an October 2011 report from Strategy Analytics. Data from the report indicates that Samsung shipped 27.8 million units in the last quarter taking 23.8% of the market, compared to Apple’s 17.1 million shipments, which comprised 14.6% of the market. According to Nielsen (see link above), Apple remains the top smartphone manufacturer within the US, with 28% of smartphone consumers sporting an Apple iPhone.
About the Data: Econsultancy’s data is based on more than 700 global respondents to an online survey conducted in July and August 2011. Respondents included both client-side (in-house) organizations, and agencies, vendors or consultancies (supply-side).