Snapchat is re-branded as Snap Inc., which is reflective of their broadening product scope that they’re moving into wearables also.
To coincide with the release of its Spectacles, Snapchat Inc. has undergone a major rebranding. From now on, the main body that oversees both Snapchat and Spectacles’ day-to-day activity will be known as Snap Inc.
The company’s … Continue reading “Snapchat Is Changing Its Brand Name To Snap Inc.”
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Five Creative Campaigns Brands are Using in Instagram Stories
|Instagram has launched their newest feature, Stories, earlier this month as a way to compete with Snapchat.
The premise is basically the same as Snapchat’s Stories. With this feature, users can take (or upload) pictures or videos and add them into their story, where they last for 24 hours. Instagram CEO, Kevin Systrom, has even given … Continue reading “Five Creative Campaigns Brands are Using in Instagram Stories”
Instabilia: The “Instant Memorabilia” Campaign from NRL
|The latest campaign from NRL has taken a seriously cool turn.
Introducing Instabilia, a real time activation that offers NRL fans the opportunity to own their personalised State of Origin memorabilia created instantly as those game-defining moments happen on the field, encased in glass and immediately placed on eBay for auction.
Instabilia items are generated in real-time through … Continue reading “Instabilia: The “Instant Memorabilia” Campaign from NRL”
100 Conversation Starter Tips For Any Situation
|Whether you love networking or not, meet-and-greet is part of your job. After all, salespeople who can network successfully have a better chance of developing new leads, scoring introductions, and boosting their company’s name recognition.
However, just because networking is highly effective, doesn’t mean it will be easy. Most people are constantly racking their brains for random topics to fill the silence, … Continue reading “100 Conversation Starter Tips For Any Situation”
40 Fabulous Companies You Need To Follow On Twitter
|Great brands always inspire their consumers and prospective customers.
The latest and easiest media to accomplish this task is through social media. Today, let’s take a look at some of the most inspiring brands you definitely need to follow on Twitter.
1. @DIGIORNOPIZZA
You didn’t know pizza could be funny? Well thanks to DiGiorno’s Twitter presence, we now … Continue reading “40 Fabulous Companies You Need To Follow On Twitter”
How Much Does A Really Good SEO Cost?
|Search engine optimisation is a widely adopted online marketing strategy that is used to increase brand awareness, build targeted traffic, and promote your organisation’s performance in the search results of Google, Yahoo, Bing, and other search engines, all of which are sought after by many businesses interested in scaling their product or service offerings.
While the … Continue reading “How Much Does A Really Good SEO Cost?”
Big Audience Is Not Always The Best: Four Tips To Get Better Quality Audiences
|Brands have learned that appealing to the largest population possible with the most universally sound message means more impressions for less money.
The problem with that issue is they have forgotten how to talk with the people who matter to them most. It’s not about counting impressions. It’s about making one. Here are four ways to make … Continue reading “Big Audience Is Not Always The Best: Four Tips To Get Better Quality Audiences”
Five Pillars of Solid Inbound Marketing Strategy
|Are you a huge fan of cold calls? What about the marketing emails that you never signed up for invading your inbox? How about TV commercials in the middle of your favorite show?
The fact is, these marketing messages tend to be frowned upon or ignored rather than delightfully consumed. Shockingly enough, these disruptive outbound techniques convert … Continue reading “Five Pillars of Solid Inbound Marketing Strategy”
The New Apple Watch Facts and Figures
|Apple has finally released the official statement regarding the Apple Watch, the wrist-based wearable gadget.
Many of the Apple Watch’s facts were already known. However, we will provide you a comprehensive look at what will no doubt become the world’s most popular smart watch in the world.
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The Apple Watch is unique among Apple’s product offerings in … Continue reading “The New Apple Watch Facts and Figures”
9 Email Subject Tips To Boost Your Open Rates
|How many unread emails do you have in your inbox?
Most people get a lot of emails everyday and most of them are left unopened. The chances of your email being ignored are pretty high, unless you have a trustworthy and appealing subject line.
Your subject line is the first (and the last) impression on users. In … Continue reading “9 Email Subject Tips To Boost Your Open Rates”