Keeping a good online reputation is essential for you and your business.
On Twitter, your bio has everything to do with how people perceive you online. Thus, having a great Twitter bio is a must. In this post, we will share seven characteristics that every great Twitter bio has.
1. It’s accurate. It successfully tells users who you are and what you do.
Twitter bio is the only place you can describe your true identity on Twitter. While it’s true that you love Star Wars so much, calling yourself a “Jedi” is ridiculous. It might be hilarious for some people, but it’s better to actually tell people what you really are.
Accuracy is the most important point here. People are interested to follow you because of what you actually do, not what you think is going to be clever.
2. It’s exciting. Make it cool.
Twitter is the perfect place to generate excitement and buzz. If you consider yourself boring, then Twitter is not the place to show it. Add some excitement on your bio with an upbeat tone and optimistic adage.
3. It’s targeted. Attract people like yourself.
Twitter is the place to have good interaction with people who are in your niche. In order to be considered part of this niche, you have to know their slang. People who have the same interest as you will follow you because they see those targeted words, and realise that you share some commonalities. Use specific words that describe someone in your role or occupation.
4. It’s flattering. Tell them about your accomplishments.
Having a flattering bio corresponds with the idea of self promotion. Let us think this way: Twitter profile is a sort of modern day resume. You don’t have to say “I am very awesome” out loud, still you need to communicate the value that you can provide.
However, while the goal of a resume is “to get hired”, the goal of a Twitter bio is “to get followed”. Both resumes and Twitter bios should communicate a degree of accomplishment. What have you done? Here are some insights:
- If you’re a parent, that’s a pretty cool accomplishment. “Dad” or “Mom,” depending on your specialty, will do just nicely.
- If you started a company, welcome to the ranks of the “entrepreneur.”
- If you helped a company, you are a “problem solver.”
- If you run sometimes, maybe you can be a “fitness guru.”
- If you give to charity, perhaps you’re a “philanthropist.”
The point is, you’re doing something of value and contributing in some way. You’re not on Twitter as just a silent, passive taker. You’re there as an active participant. You have value. Show it to them.
5. It’s humanising. Prove that you’re legit.
There are millions of fake accounts on Twitter. Don’t be them.
Along with a legitimate headshot as your profile picture, you should have an element of the “real you” in your bio. This is where you get to talk about coffee, craft beer, and your other specialties. The real you is the one that people want to follow. Authenticity will make you stand out in a good way.
6. It’s intriguing. Invite people to follow you.
People don’t want to follow “ordinary” individuals. Make your bio as intriguing as p[ossible.
7. It’s connected. Use hashtags, @s, or links.
Twitter bios can help people branch out into various facets of your identity.
- Hashtags: If you are an “SEO” for example, you can add “#SEO” to connect your bio to mentions of #SEO on Twitter.
- @s: If you work at a company, have started business, or are otherwise connected to some other Twitter accounts, link to them.
- Links: You can add outbound links to your Twitter profile, too. I recommend this with caution, because it can take up valuable character space and make your bio look a little tacky. But it does work.
Are you ready to launch a powerful Twitter bio? Always keep these things in mind:
- You don’t have to fill all the 160 characters.
- You don’t have to feel bad talking about yourself.
- You don’t have to follow conventions.
- You don’t have to use descriptors. You can use sentences.
It may take a few tries before you feel like you’ve nailed it. That’s okay. You’re allowed to change your Twitter description as often as you like. In fact, it’s probably a good idea to do so. With every change, hopefully you can get closer to perfection.