Secret, an anonymous message-sharing app, may be all about hiding your identity. However, the app just added two new additional features that makes it easier to view popular secrets and posts shared by your friends.
The first feature is a Facebook login option to both iOS and Android apps and the second one is called Collections, which are curated streams of popular secrets about specific topics.
The Facebook login option will allow users to see more secrets from their friends while remaining completely anonymous. Previously, the app relied only on people stored in your device’s contacts list to find friends.
“Our community members want more friend content in their stream, beyond simply the contacts from their phone. Facebook login gives any user the option to (completely anonymously) connect Secret to Facebook and populate your stream with Facebook friends.”
Beside the Facebook login option, Secret is also escalating its web presence with Collections, a web-based “album” that include a kind of “best of” stream of secrets collected around specific topics such as dating, loss or work. Users can view their collections on Secret’s website or subscribe to individual topics to see collections surfaced in the Explore stream within the app.
Moreover, Secret also announced it closed a new $25 million round of funding with investments from Index Ventures, Redpoint Ventures and others.