Ever consider yourself as another person?
“You’re Not You When You’re Hungry” is Snickers’ global campaign. While in Snickers’ TV ads show people literally turning into somebody else when they’re hungry, they don’t use TV for their campaign in UK. Instead, Snickers used Twitter. Five celebrities sent tweets that were completely out of character. Their final tweet revealed the line: You’re Not You When You’re Hungry with a picture of them eating Snickers. Each celebrity sent five tweets, yet the campaign was reported in the press, on TV and radio, and was even mentioned in parliament. It was reported that Snickers had spent £70,000 for this campaign, but reached 26 million people.