The most potential advantage that storytelling offers is the ability to connect with others. If carefully composed, words and sentences can engage people in such a deeper way. It weaves visual and emotional connection among human beings.
In the case of the online businesses, stories can be utilized to increase traffic and conversions on a website. Using an MRI scanner, which detects brain activity by monitoring blood flow (where more activity is indicated by more blood flow), studies show that when people read stories, their brains light up with activity. In a study at Princeton University, when one person was read to and the other listened, the brain activity increased for both. This kind of shared experience which emanated via stories enables people to focus and understand your concepts, products or services much better.
Emotional Connection
When a story conveys desires, the listener will feel those desires. If the story is one of fear, the recipient will feel fear.
This video is a great example of the usage of emotional connection for promoting animals and environment awareness:
Understanding Means More Connectivity
The Princeton study also revealed that the more the listener understood the story, the greater the connectivity among them.
When selling a service, it’s often hard for prospective customers to know if they need to buy your service or advice. One interesting way to do this is to tell a story in the form “behind the scene”:
Testimonials
Testimonials are also an excellent storytelling device, especially when coupled with images.
The testimonials not only convey a happy customer, but by including the picture and the role of the individual, they provide the context that these individuals are wealthy. With this information, a prospect can either decide whether to contact this bank, which is the first step in converting to a new customer.
For more information, please visit our page on The Website Marketing Group or call us today on 1300 008 964.