Major brands in the world are defined by their colours. Think of McDonald’s unique “M” curves, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These big names and many other companies strategically use colours in their logo, website, and product to appeal to customers. Therefore, it’s important to think about how you utilise colours and what the colours you choose say about your business.
Research has found that different colours provoke different reactions in people. Integrating your brand colours in your logo, landing pages, product, and more will help you achieve the highest impact. In the following infographic, you will find the underlying meaning behind multiple colours that you can use to find out how each colour can help you connect with your consumers.