Archive | September, 2015

Five Australian Digital News (September 2015)

australia-map

Want to know the latest news on digital world in Australia? Here are five newsflashes you might find interesting.

1. Do you want to know the cost when Facebook crashes? It’s worst than just not being able to cross-post your Instagram pics. So many people now use Facebook to log into multiple sites that when it goes down – twice this week, including 40 mins this morning – there’s a huge domino effect. With so many businesses integrated with Facebook, that means a hit to the bottom line. Dynatrace has crunched the numbers, calculating that a 0.5 second increase in loading times can mean a revenue hit of 11%.

2. Uber is going legit, at least in Canberra. The ACT government announced today that it will legalise the ride-sharing app from October 30 as UberX prepares to hit the national capital, becoming the first Australian jurisdiction to tackle the issue head on. And listening to taxi industry concerns, licence fees will drop from $20,000 to just $5000 over the next two years. That’s a very different tack to the London approach, where the city has essentially declared war on the Uber.

3. Netflix bingers, the moment you’ve been waiting for has arrived. It’s called the Netflix Switch, a DIY box that lets you dim the lights, switch off the phone and order takeaway as you settle in for a movie marathon. Netflix has helpfully produced a video for what’s essentially a Dick Smith electronics kit (ask a Boomer) for Millennials.

4. All you’ve ever wanted to know about Atlassian, the cheat sheet. The epic version is well worth a read. However, here are 24 great quotes from co-founders Mike Cannon-Brookes and Scott Farquhar that provide an insight into the thinking behind the Australian tech success story ahead of its US IPO, which looks set to value the business at $3 billion.

5. Manly, the Sydney seaside suburb that attracts around 8 million visitors annually, has installed Microsoft monitoring software in its CCTV cameras to keep an eye out for dodgy parkers and send in the rangers to book everyone. Be careful, the Big Brother is watching you.

Introducing: Shopping Ads From YouTube

youtube-shopping-ad-demo

YouTube videos will be more appealing for sellers with the new ad unit today called Shopping ads.

YouTube has been moving in this direction for the past few months, with the introduction of Cards for related content (including merchandise) and the launch of TrueView for shopping, which allows advertisers to automatically turn their Google merchant data into product cards.

“While both of these features are great for making advertiser videos more shoppable, Shopping ads bring this functionality to all videos on YouTube,” the company says.

The point is, Google really wants advertisers to promote their products on YouTube, allowing consumers to start the purchase process directly from those videos. So if you’re watching something on YouTube, you might start seeing an info icon on the upper right corner of the video. Clicking on the icons will bring up related Cards, including any product ads, and clicking on the ads will take you to the merchant website.

youtube-shopping-ad-demo-1

That’s a different approach from the recently announced Purchases On Google, where mobile advertisers can direct consumers to Google-hosted product pages. Google says this will run similarly to Shopping ads on Google Search, with an auction model, targeting based on context and audience. Hopefully the ads will be relevant to you and related in some way to the video you’re watching and advertisers only paying when a viewer clicks through to their website.

YouTube says product videos (such as reviews and tutorials) have seen 40 percent viewership growth in the past year. These kinds of ads are a natural way to make money on those videos. While Google is making the announcement as part of Advertising Week, it says testing will start this fall.

The Content Trends 2015 (Infographic)

content-discovery

Every marketers know that up-to-date content is a must if they want to keep their audiences.

Forget trying to cope with all the changes that occurred in Internet marketing world over this year. It would take a year only to list them. Thus, instead of taking up a lot of unnecessary and valuable time, you can learn some content marketing trends you need to know about in the following infographic.

Here are some important highlights:

  • New Ad Formats Are Going To Take Off. Thanks to the rise of mobile, video and new social networking platforms willing to push boundaries, we’re in the midst of an exciting time of rapid advertising innovation. Digital ads are getting more engaging and more effective.
  • User-Generated Media Is Exploding. The importance of user-generated content is nothing new. However, this year the steady stream of pieces has finally become a flood. This trend can be seen across a wide range of platforms and content types.
content-trends-2015-infographic

Click to Enlarge

Infographic credit: MDG Advertising.

Ahrefs.com Backlink Data: A Historical Perspective

ahrefs-site-explorer

Link profile of a website is always dynamic where new links emerge and old ones fade away. That’s just how SEO works too.

Knowing in advance which links are dead provides an opportunity to get them back and improving the overall backlink profile. Unfortunately, there have not very many solutions that provide the ability to collect this historical look at backlink data. However, they do exist and Ahrefs.com, a very popular SEO tool, is one of them and has just released this functionality last week.

Ahrefs.com begin collecting historical data on August 13, and now offers two indexes: “fresh” and “live”. The “live” index contains links that were live on the last re-crawl, while the “fresh” index contains the links that the solution has seen as “live” starting on that date (including those that were dead on the last re-crawl).

There are many reasons why link counts go up or down (like hosting server downtime, DNS issues, etc.) but simply because a page/link was “down” does not guarantee that it is in the current moment (as they may be back online.

For that reason, Ahrefs.com also introduced a new column in its Site Explorer tool called “Backlink Status” which provides more details on the status of dead backlinks: “not found” (because of one of the reasons listed above), “removed” (where the page was OK but the backlink was not found), and “dropped” (where the page and link exist, but the quality is low and Ahrefs won’t include it in its report).

The Netflix and Chill Button

netflix-chiller-button

One button to rule them all.

It looks like Netflix has decided to give its customers a multi-effect button for their entertainment pleasure. During the 2015 World Maker Fair, the company revealed its prototype and DIY maker instructions for a physical button called “The Switch”. With a single push, the button dims the lights, silences your phone, orders foods via a third-party app and gets your Netflix marathon ready in no time.

The fun part is everything is DIY. You can make the button do what ever you want. All you need to do is visit the “Make It” website to see what it takes to assemble your almighty button. Take a look at the promotional video below.

Make your own. Share your ideas.

 

The State of Digital Marketing Skills 2015 (Infographic)

digital-marketing-strategy-2015

Have you possessed the necessary skills to compete with your online competitors?

Developing digital skills is essential to keep today’s marketers relevant and ensure their marketing activities remain competitive in line with the latest trends. The following infographic reveals how many marketers possess the digital skills needed to succeed, which skills they wish to improve and how organisations can support staff skills in digital development.

Some important points:

  • Although the landscape of marketing is becoming increasingly digital, most marketers are happy to pursue this path and improve their skill set accordingly.
  • Unfortunately, organisational support for short-term courses and events seems to be lacking, which means marketers are seeking out free resources in the form of blogs and news sites.
  • While subscriptions to fee-based and free online resources could be one solution, marketing organisations might reap grater rewards from adopting a more encouraging and supportive company culture – one that invests in the development of digital skills.
the-state-of-digital-marketing-skills-2015-infographic

Click to Enlarge

Infographic credit: SmartInsight.

How To Create A Great Educational Blog

blogging-tools

Most teachers aren’t the most technically inclined people. However, as the generations turn and the “old-school teachers” are replaced by newer ones, the popularity of educating via the internet continues to increase.

This has became a common thing via online university courses, online programs, online certificates, and many more. It has never been easier to share information with anyone, anywhere in the world, thanks to the internet. So how do you wield this power to make a brilliant education blog? Here are some tips you can follow:

1. Foundation

The first tip, foundation, consists of choosing your niche, setting up your domain / web hosting, and picking a theme that you will use for your blog. Without these stuffs, whatever blog you’re trying to create per se, will crumble.

  • Niche

You might have heard this word before. If you haven’t, then the best definition to think of to go along with this word is the definition: “a place or position suitable or appropriate for a person or thing.” In the world of online education the only thing that is suitable for creating a brilliant blog is your passion.

In this case, what do you teach? Are you a science teacher? Do you teach math? Do you teach english? Or are you a university professor that specialises in a specific major? A mix of majors? Do you teach theory? Or do you teach practice? Are you an elementary-school teacher so your audience is more parents? Or do you teach high school students?

These are some questions you have to figure out to make your blog brilliant. You can’t teach what you don’t know right? You will not be able to do some of the other steps in this how to guide if you do not pick the correct niche from the very beginning. If you’re not choosing something you’re passionate about, it will be recognisable and your motivation to continue to deliver the best to your audience will falter over time.

  • Domain & Web Hosting

The domain is the middle part of your www. — . com. For example, the domain name of Google is google: www.google.com. This is important as it’s your identity, it’s your virtual home or business address. It should be relevant to your niche and keyword. I can go deeper into details on how to do keyword research but that may slow you down from taking the most important step: the first one. So choose a domain name that is relevant to what you’re teaching, or you can choose your name. This is very common for people who are creating a website for the first time.

  • Theme

Themes are important because they are the interior design of your virtual house or business. Do you want it to feel cozy? Do you want it to feel fun and bright? Do you want it to feel more streamline, or minimalist? These are some questions that will help you find the core emotion to how you want people to feel when they come to your site, and with that in mind you can find a theme that evokes that emotion and go with it.

Unlike real house-buying, for your virtual house, the interior design (theme) may be the most costly part, rather than the house itself (the domain & web hosting). A great theme takes a lot of work for web designers and web development teams, as well as their ongoing updates and support for those themes to keep them up to date and to meet customer demands so choose wisely and go with the one that you see yourself sticking with for the long haul. Utilise the demos and scour every inch of them. Read the reviews before you make a final decision.

2. Audience Expectations

Think about the times. We have an add type of society now. Everyone wants things quick and fast, and if they don’t get what they’re looking for fast enough, they discard it quickly. Therefore, you should always have high quality content that engages and gives your reader more to think about, or is a one stop shop for them in regards to finding the information they are seeking out. There are an infinite number of possibilities that you can come up with when thinking of what to make a post about, depending on the depth of your niche.

No matter what you should always be consistent and reliable with whatever you’re posting. Reliable, whereas what you’re posting will be of high quality and provide the reader with some type of value. Consistent, whereas readers can come back and know that you’ll have some new information for them. It depends on your schedule of course and what works best for you.

Lastly, you should always link to additional resources, tools, cool websites in the niche you’ve selected and enjoy. This establishes yourself as a student of the subject and not as some self-proclaimed know it all. People like other people who they can relate with, and by positioning yourself as a student of the subject, you’ll help yourself build more trust with your audience. Be cautious on utilising affiliate links and promotions. You can easily stop yourself from acquiring a great following by promoting for a profit.

3. How to Avoid the Most Common Mistakes

The Internet isn’t far off from the greatest libraries in the world but it is so much better because you don’t have to wait for books to come, or read through so many of them to find what you’re looking for; however, you still must be very careful when trusting something you read from the internet. That’s why it is very important to utilise sources when you write, a common mistake that a lot of content creators forget to do.

Some other common mistakes are of course spelling and hiccups in grammar. In any blog that is professional or formal, these small things can sometimes be big subtractions to your overall mission as they undermine your professionalism and rob your credibility. You can avoid them by re-reading,editing and revising your work before submitting it. Reading out loud is very helpful so that you can listen for anything that doesn’t sound correct when read.

Lastly, internet plagiarism is very big. Content theft runs rampant throughout the internet, especially because there are so many users who do not properly source their articles and want to get attributed for the creation of the brilliance themselves. For this reason alone it is very important to utilise any plagiarism checker at all times. It’ll help you get answers to your question on the spot, rather than having to wait days or weeks for e-mail support at other plagiarism checkers.

4. How to Produce Unique Content & Attract Reader’s Attention

Unique content comes when the creator are having fun. When you’re having fun and enjoying what you’re writing about, the creativity flows easily. This is another reason why it’s important to choose a topic that you’re passionate about.

If you’re an educator, it isn’t hard for you to get in front of a classroom or audience, so it shouldn’t be hard for you to make some video recordings of yourself. This is 100% guaranteed to be unique. You can also do webinar campaigns, offer online tutoring sessions and post the recordings on your site afterwards if the student gives you his/her consent.

Another way to create some very unique content is to do your research. During your research you want to find the void, or the cracks in other people’s research or articles that could utilise a lot more detail. Be the plug that fills the void and you’ll definitely attract more readers attention. Source properly all the time and make connections with those other internet authorities in your subject to help elevate both of your individual missions.

How To Make The Most Out Of Your Vine Strategy (Infographic)

this picture represents vine, the social media sharing based on 6 seconds video loops, logo

Vine has garnered its own fan base and this is definitely a good sign for marketers.

With millions of online users worldwide, business firms rely on different social media platforms where they can introduce, expose, and build their brands to a wider audience. As of 2013, 93% of 600 marketing professionals relied on video content, where 82% of them confirmed its effectiveness for their business.

These days, people are more interested in watching videos than reading text content. Aside from its efficient use, video length also matters when reaching target audiences. Unlike longer videos, shorter videos are more likely to convince viewers to watch and finish them in one sitting.

This is where Vine comes in. With 40 million users, this social media app has become an avenue for marketers to promote their brand offerings. The following infographic can give you ideas on how Vine is ideal for marketing your brands, how it’ll help you engage your target audience, and how to maximize this platform to effectively get your message across.

vine-strategy-infographic

Click to Enlarge

Infographic credit: Slide Genius.

84 Reputable Blogs In Digital Marketing You Need To Follow

content-2015

In today’s digital era, those who can manage the information flow will hold the power among its peers.

Content is still the king with context as its queen. If you are thinking that image and appearance are the one you need to prioritise, then you are clearly one step behind your competitors. Good SEO means you need great content too. In today’s post, we will share the top 84 digital marketing blogs in the industry. We love these blogs and you will too. Take a look at the following list.

1. Search Engine Land

2. Tech in Asia

3. Hubspot

4. Moz

5. You Moz

6. Search Engine Watch

7. The Daily Egg

8. Click Z

9. Marketing Profs

10. Pixlee

11. Social Media Examiner

12. Social Fresh

13. Sprout Social

14. Marketing Land

15. Content Marketing Institute

16. Search Engine Journal

17. Social Times

18. The Next Web

19. Get Elastic

20. Express Writers

21. SEO Book

22. Reel SEO

23. Top Rank

24. Social Media Explorer

25. Simply Measured

26. Jeff Bullas

27. Mari Smith

28. Kim Garst

29. Pam Moore

30. Amy Porterfield

31. Brian Solis

32. Rebekah Radice

33. Jen Herman

34. Neil Patel

35. Noam Kagan

36. Stone Temple

37. Wordtracker

38. WordStream

39. Socially Stacked

40. Razor Social

41. Copyblogger

42. Pro Blogger

43. Distilled.Net

44. Search Engine Roundtable

45. Fizzle Sparkline

46. Portent

47. Grow

48. PPC Hero

49. Unbounce

50. Econsultancy

51. Viper Chill

52. Search Engine People

53. Tech Crunch

54. Maximize Social Business

55. Back Link

56. KissMetrics

57. Social Times

58. Venture Beat

59. Marketing Pilgrim

60. Dejan Marketing

61. CoSchedule

62. Advertising Age Digital

63. Buffer Social

64. Boost Blog Traffic

65. Post Planner

66. Mashable

67. Convince & Convert

68. Blogging your Passion

69. Ion Interactive

70. Visual Website Optimizer

71. Contently

72. AfterClicks Interactive

73. Socially Sorted

74. Seer Interactive

75. Built Visible

76. Kopywriting Kourse

77. Social Media /r/ = Reddit

78. Social Media – on Quora

79. Social Triggers

80. Digital Buzz Blog

81. Ads of the World

82. Social Media Today

83. Bazaarvoice

84. Marketing Experiments

 

Pebble Launches Its First Round Smartwatch Into The Wearable Gadget Market

the-round-pebble

Pebble, the company that sparked the whole smartwatch trend with a $10M Kickstarter back in 2012, is updating new things in its products shelf. After years of sticking with square-faced displays, the company is today introducing its first round-faced smartwatch.

The device (which is aptly called the Pebble Time Round will come in a few different styles: a leather strap in a variety of color for $249, or with a metal band in gold or black for $299. The style of the bezel varies a bit depending on your strap of choice. If you’re already familiar with Pebble and its timeline interface, you’ll feel right at home here — it’s very much a Pebble, just a whole lot slimmer and rounder than those that have come before it.

Pebble is thus far known for its solid battery life; in a world where most smartwatches last a day or so at best, Pebble’s lightweight OS and e-ink display traditionally let it crank on for closer to a week. Curiously, though, the Pebble Time Round has shaved off a fair bit of that signature battery life in favor of a lighter, slimmer design — instead of five or six days of battery life, Pebble Time Round promises two days. A quick charge feature lets you add 24 hours of juice with just 15 minutes on the charger — but you won’t be taking this one for week long camping trips.

Pebble Time Round goes up for pre-order on Pebble.com today, with shipments expected sometime “in November”. At least according to an Amazon product page that popped up for the device this morning, they’re aiming for November 10th, specifically.