Google Introduces ‘Shopping Insights’ For Retailers

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Inventory management is a tricky aspect for retailers, especially small ones.
Ordering too much of an item that doesn’t sell is an expensive mistake, but running out of popular products also loses money and risks alienating customers. A new tool by Google, called Shopping Insights, might help businesses by showing what stuff people in their cities … Continue reading “Google Introduces ‘Shopping Insights’ For Retailers”

The House on Hallow Hill: A New Halloween Experience From Target

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Halloween is near and VR technology tells those scary stories in new and more interesting ways.
First up this year, Target is stealing the starting point with their “Epic 360° Halloween Adventure”, powered by YouTube. Here, users can explore 4 scenarios in 360° video; across mobile, tablet and desktop, while at any stage stopping to shop that … Continue reading “The House on Hallow Hill: A New Halloween Experience From Target”

ContactAbility is Now Available in Melbourne

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Customer acquisition specialists, ContactAbility, has expanded its on-ground operation and service provision to Melbourne, Australia.
The new office will be located in South Melbourne and will support companies with data and lead generation needs via ContactAbility’s extensive digital network and their premium acquisition list service.
Danielle Edwards, general manager, ContactAbility commented “To date, we’ve had unprecedented success … Continue reading “ContactAbility is Now Available in Melbourne”

Content Marketing: How It Greatly Affects Your Bottom Line (Infographic)

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If it is being done well, content marketing can contribute a huge amount of traffic, thousands of social share, and a legion of new followers.
However, beyond one-off campaign results, the important question to ask is “how can the sum of content marketing efforts impact your bottom line over time?”
If you’ve ever asked a content marketer … Continue reading “Content Marketing: How It Greatly Affects Your Bottom Line (Infographic)”