Instagram Premium Video Advertising Feature Has Been Launched

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If a picture is worth 1,000 words, a 15-second video has to be worth more.
Recently, Instagram has launched its first video ads, adding another entry into the lucrative but increasingly crowded market. Disney, Activision and Banana Republic are among the first companies to have autoplay videos featured on the Facebook-owned platform.
Numerous brands have already been producing … Continue reading “Instagram Premium Video Advertising Feature Has Been Launched”

Instagram Launches Its Own Customised Analytics For Advertisers

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Recently, Instagram has launched a brand new, deeper analytics for its advertisers. The analytics are targeted to offer greater visibility into how their campaigns are performing on the network.
The metrics (just like impressions, reach and engagement) will provide data to marketers in real time. The program initially has been released to some ad partners, including … Continue reading “Instagram Launches Its Own Customised Analytics For Advertisers”

Introducing Instagram 4.1: With Video Importing Features For Android Users

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Last week, Instagram has updated its iOS and Android app, so users can now upload videos from their library. There are three main features in the 4.1 update:
1. Automatic Straightening for iOS

For iOS users, the update allows you to make straight photos instantly. When you take a photo with the in-app camera, you can now tap … Continue reading “Introducing Instagram 4.1: With Video Importing Features For Android Users”