Behold, all Instagrammers. Your favourite social media app has changed its logo in a full redesign of its mobile app, getting rid of its vintage camera logo and saying hello to a new, minimalist yet ultra-colourful look.
The latest brand identity rolled out this week, featuring the flat logos, gradient colours and a simpler, white-space style interface. The photo sharing social media app finally joins a string of high profile tech companies to change their spots of late, including Uber and Google.
The head of design at Instagram said the new app icon is merely an extraction of the original in a new app design.
“As a part of our process, we also asked people at the company to draw the Instagram icon from memory in 5 seconds. Almost all of them drew the rainbow, lens and viewfinder.”
You’ll also see updated icons for Instagram’s other creative apps, Layout, Boomerang and Hyperlapse:
As for the user experience on the iOS and Android apps, the interface changes don’t include new features or filters, nor has there been a change where all the buttons and menu options live, merely more white space, less clutter.
“We believe the colour should come directly from the community’s photos and videos. We stripped the colour and noise from surfaces where people’s content should take centre stage.”
However, it’s definitely not striking a chord with everyone. Some like it and some despise it. Which side are you?