By TWMG
Most media companies are pouring resources into video. However, it may not be the holy grail for much longer.
Everyone’s raving on about video advertising, but many tech experts opined that it could all end up being a fad. While there’s no denying the rise of video ads, we must question the real value of our customers.
As media … Continue reading “Is This The Demise of Video Advertising?”
By TWMG
Two major advertising organisations – The Interactive Advertising Bureau (IAB) of Australia and The Australian Association of National Advertisers (AANA) – have collaborated to create a definitive guidelines around native advertising for both advertisers and publishers.
The “Native Advertising Principles” is created with the aim to provide protection tools for advertisers to reference, aimed at ensuring … Continue reading “The Native Advertising Principles: A Definitive Advertising Guide For Brands And Publishers”
By TWMG
Free massage, anyone?
There is an ever lasting battle for agencies and brands to create the next big billboard, not just in awards speak, yet because Adshells / Billboards are being reinvented every day, with custom installations and technology being baked in be media owners and agencies alike.
The following campaign is awesome. It’s called “The World’s … Continue reading “KitKat: The World’s First Massage Billboard”
By TWMG
So, what is native media advertising anyway?
In short, native media advertising is an online advertising method where advertisers try to gain attention by providing content in the context of the user’s experience. The formats of native media advertising resemble the form and function of the “normal” content and the user experience in which it is … Continue reading “Five Most Famous Examples of Native Media Advertising You Should Know”
By TWMG
Video advertising is reaching its peak in Australia. The number of premium video ads being made by Australia’s top publishers is rapidly growing. Video ads has doubled on March 2014, while mobile video ad growth has tripled.
The definition of ‘premium’ might varies, still the report implies that Australia’s top publishers, such as News, Fairfax, Mi9 … Continue reading “Australia’s Top Publishers Prefer Premium Programmatic Video Ads and Mobile Video, Makes Video Advertising Reached Its Peak On The First Quarter Of 2014”
By TWMG
Are you tired of old-school advertising? Do you want something new? Something fresh for your brand?
Here comes Vooza. According to Matt Ruby (or sometimes called “Matt Stillman“), Vooza’s creator, CEO and professional comedian, Vooza is a video content platform targeted at the startup world that uses native video advertising integrated into the experience. In other … Continue reading “Vooza: A New Creative Way of Web Advertising”
