By TWMG
Snapchat’s core audience is between 13 and 25 years old, with 70% of its users are women, and it has approximately 26 million active users just in US. Snapchat users are sending 400 million pictures a day or 18% of all iPhone owners in the world.
Snapchat, a social media app that allows its users to … Continue reading “Snapchatting The Right Way (Infographic)”
By TWMG
Despite the popularity of video among marketers, there’s still a common misconception that you can create tons of video content, throw it up on YouTube, and hope that it will attract people’s attention. It is not. Video marketing involves more work. It has to be timely, relevant, memorable, and most importantly, well-optimised if you’re going … Continue reading “Five Simple Steps on Video Content Optimisation”
By TWMG
Did you know that marketing and advertising industry contributes $7.2 billion to the Australia’s economy in revenue every year? The combined creative industries, which include film, television and radio, advertising and marketing, design and visual arts as well as architecture, contributed AU$45 billion to GDP in 2011/12 – more than the contribution made by many … Continue reading “Australian Statistics: The Creative Industry Sector in Australia is Worth AU$ 32.9 Billion”
By TWMG
Want to know where social marketers are focusing in 2014? Looking for the latest social media trends to inform your marketing? Here are five areas you should start paying attention to right away.
1. Social Listening Becoming Important
More brands are beginning to really listen to their customers. 60% of marketers were using social listening strategies in … Continue reading “Five Social Media Trends in 2014”
By TWMG
When it comes to conversation, you have to be natural. You can chat up a storm with just about anyone, you’re a pro at listening, and you love meeting and connecting with new people. However, when it comes to starting the conversation, people tend to worry about what they should or shouldn’t say. This is … Continue reading “Networking Tips: Top 30 Conversation Starters”
By TWMG
The latest research from LinkedIn has revealed that 81% of SMBs (small and medium-sized businesses) are utilising social media, with 94% do so for marketing purposes.
Social media become more important to “hyper growth” companies, or those that self-reported “significant” year over year revenue growth. Of the hyper growth companies surveyed (about 16% of the entire group), … Continue reading “Social Media Statistics: 81% of Small and Medium-Sized Businesses Utilise Social Media as a Part of Their Marketing Strategy”
By TWMG
Love is in the air on Valentine’s Day and IGA saw this moment as a big opportunity to launch a love-themed campaign. You might have read from our recent post that the supermarket chain asked customers to tweet a message for their loved one using the hashtag #IGAlovesongs, which video artists have now turned into … Continue reading “Latest Campaign from IGA on Valentine’s Day: #IGAloveSongs”
By TWMG
LinkedIn have stated in their official blog post that they have fifty million members residing in the Asia-Pacific region, with more than five million registered users in Australia. Here are the details:
Australia – 5 million members
India – 24 million
China – 4 million
Indonesia – 2 million
Philippines – 2 million
Japan – 1 million
Singapore – 1 million
Malaysia – … Continue reading “LinkedIn Has Reached More Than Five Million Active Members in Australia”
By TWMG
The following video has garnered more than one million views in 48 hours. That’s not a coincidence. The video provides deep and interesting look at how easy it is to get a fake Facebook ‘Like’. The worst part is, it’s almost impossible to dismiss these “fake likes” if you have created and run a Facebook … Continue reading “Social Media News: How Fake Facebook Likes Can Hurt Your Business (Video)”
By TWMG
Inbound marketing techniques have risen in 2013. Modern professionals are more eager to engage with brands and businesses that willingly on engaging with them and sharing useful contents. Brands and companies that frequently provide information and engage with their audiences aren’t just selling. They are also working on “building relationships with social media” approach.
This excellent … Continue reading “The Marketer’s Checklist for Better LinkedIn Campaign (Infographic)”
