By TWMG
What happen if you mixed 70’s music with garage doors?
Recently, B&D Garage Doors has launched its first new campaign in several years as it looks to introduce the brand to younger homeowners.
The campaign, which was crafted by BWM, features a man dancing down the street and magically opening the various garage doors, and ends with … Continue reading “B&D’s New Campaign: Operating Smoothly Since 1956”
By TWMG
Aussies watch almost 100 hours of TV in a month, with most of that is live and through a large screen. However, recorded TV and small screens are growing in use.
Latest research from OzTam Nielsen found that of the 96 hours of TV people watch each month, 93% of that was traditional TV in the … Continue reading “Australian News and Statistics: Almost 100 Hours of Aussies’ Time were Spent on TV Each Month”
By TWMG
71% of businesses plan to increase their digital marketing budgets this year. In comparison, only 20% of respondents said they plan to increase their traditional (offline) budgets, up slightly from 16% last year. The average expected increase (for those increasing digital budgets) is 28%, slightly higher than the average expected increase of 26% for offline … Continue reading “71% of Businesses Will Increase Their Budget for Digital Marketing in 2014”
By TWMG
IGA has started its social media campaign for Valentine’s Day with a love-themed social response initiative. Implemented through Twitter, the activity will surprise customers with personalised love songs for their ‘special someones’. Customers will be encouraged to tweet a romantic message for your ‘special someone’ by adding a hashtag #IGALoveSongs, where local musicians will turn selected … Continue reading “IGA Love Songs: Special Someone Campaign”
By TWMG
Assuming you’re passionate about your profession, let’s make one thing clear: you should enjoy the work that you do. If you don’t enjoy your work, that means you have taken on a frustrating project or, worse, a frustrating customer.
That can happen. In fact, it happens a lot. However, that doesn’t mean you have to continue … Continue reading “The World’s Worst Clients Comments in Hilarious Posters”
By TWMG
A hilarious ad from Australia Post entitled “Declare Independence” is targeting young adults to promote its Keypass Proof of Age card and Load&Go Reloadable Visa Prepaid card. Created by GPY&R Melbourne and directed by Plaza Films’ Paul Middleditch, campaign aims to help make the transition to independence easier for teenagers and their parents.
Australia Post Marketing … Continue reading “Declare Independence: The Latest Funny Campaign from Australia Post”
By TWMG
Facebook has made a play for native ads and sponsored content market that may just crush all its rivals.
In short, Facebook Paper is minimal, intuitive and exhibited on the web news platform Flipboard. It could also be seriously addictive. Tap on a interesting piece of content and it goes full-screen. In other word, Facebook looks … Continue reading “Facebook Paper is Prepared to Carry Away Native Ads and Sponsored Content Revenue”
By TWMG
The era where AltaVista was the top search engine and Netscape was the only web browser is over.
Will the same thing happen to Facebook?
It is probably out of question that Facebook could completely leave the stage. However, in 2024 Facebook will look very different from today’s version. Primarily, the company will continue to evolve from … Continue reading “The Future of Facebook”
By TWMG
With the collections of beautiful images and easy-to-use “pinning” model, Pinterest has taken the online community’s attention in a flash. Pinterest provided a unique way for users to simply share and create image galleries (or pin boards) for hobbies, style, businesses, and more. Whether you are a business owner connecting with your users through images … Continue reading “Beginner’s Guide to Pinterest”
By TWMG
Recent studies revealed that by 2020, there will be more than 50 billion connected smart devices around the world. That’s seven times more than human population. Thus, businesses shouldn’t get too comfortable with their today’s marketing tactics, because they will have to deal with a vast and emerging kingdom of advance technology, where the new … Continue reading “Four Useful Tips to Stay Updated in Tech (Infographic)”
