By TWMG
When you think about SEO, the first place your mind goes your website. However, your Facebook Page needs the same attention in any search strategy. Here are the three biggest reasons:
1. It’s huge
There are over 1.2 billion Facebook users, with more than 757 million daily active users on average in December 2013. One way people use … Continue reading “How to Optimise Your Facebook Page in Seven Simple Ways”
By TWMG
Are you get confused by social media and content marketing for your business? Do you need a little insight for maintaining your marketing momentum? To assist you in developing a perfect social strategy, here is a handy to do list for each popular social media channels that help you incorporate social media to your marketing strategy. Follow … Continue reading “Social Media Checklist in 2014 (Infographic)”
By TWMG
There are many social media tools out there. The question now is, which one to choose? Where to start? Unlike digital journalism, online marketing is similar to a big umbrella where almost everyone has different needs. Of course, a solid marketing strategy and hard work is the key to a successful social media marketing, yet clever … Continue reading “Eight Important Social Media Tools That Will Make Your Job Easier”
By TWMG
People repeatedly ask about how Google ranking works. Many experts also carefully estimate the factors behind it. However, there is no definite answer to this kind of questions, as Google always updates its ranking algorithm periodically. They can only make assumptions and hypotheses. The slides below are Rand Fishkin’s presentation from the SMX Munich Ranking … Continue reading “Google Ranking Factors in 2014: Correlations, Testing, & Hypotheses”
By TWMG
If you were to ask the average American the question, “Would you like to go to Australia?”, mostly you’d receive an enthusiastic “Yes!” answer.
Wanting to go somewhere is not the same as planning a trip. Tourism Australia understand this notion perfectly, so they give away 52 week vacations to encourage Americans to make plans down … Continue reading “Australia Someday: A 52 Weeks of Vacations Contest”
By TWMG
Aside from the on-page factors that include internal linking of a websites pages, external links are also important for organic search acquisition. They are often described as “the streets between webpages” for search engine bots and crawlers. Knowing what it takes to create a natural backlink profile for your website is vital to avoid wasting … Continue reading “SEO Insights: Understanding The Inbound Link Building”
By TWMG
Are you considering Twitter as an effective marketing tool? What kind of challenges are businesses facing while utilising Twitter as one of their social media approach?
The data might surprise you, but 60 percent of brands consider Twitter to be an ineffective marketing tool. They have a number of challenges (like building an audience, developing strong … Continue reading “Using Twitter As A Marketing Tool Is Not An Easy Job For Brands (Infographic)”
By TWMG
The IGA bunny is hopping all over the place, helping customers hunt down their local IGA store and helping to remind them how much they can save this Easter when they shop locally.
Here is the latest campaign from Australia’s local supermarket, IGA. The campaign was developed by Creative Oasis and will come alive in-store.
A competition … Continue reading “Latest Campaign: IGA’s Easter Bunny”
By TWMG
There were 277 million total LinkedIn users in February 2014. Every minute, there are 120 potential clients, mentors, and connections creating new accounts. The question now is, how do you reach them? The answer is quite obvious: with your own LinkedIn profile, of course. However, most people are unaware of how bad their profiles on … Continue reading “Four Easy Ways to Make Your LinkedIn Profile More Attractive to Potential Clients”
By TWMG
Here is another creative campaign from a beer company, Carlsberg. The campaign (called ‘Happy Hour 2.0?) has fused party-themed promotion with Instagram, making it a cool and effective campaign. In this drive, Carlsberg Group delivers 4G/USB sticks to bars and pubs that can be plugged directly into a Smart TV that launch the an app that hosts #HappyBeerTime … Continue reading “Creative Campaign: Carlsberg’s Happy Beer Time 2.0”
