Deconstructing User-Generated Content in 2016

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At its best, UGC (user-generated content) appears to be an easy win for the marketing world, where genuine, satisfied customers publicly and voluntarily sharing their positive interactions with your brand have a compelling authenticity that money can’t buy.
A recent survey of 2,000 consumers has found that 66% of people prefer to hear brands’ stories from … Continue reading “Deconstructing User-Generated Content in 2016”

15 Luxury Brands Who’ve Done Content Marketing Correctly

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Being a luxury brand, creating an effective and relevant content marketing strategy is not automatically easy.
While social media proposes accessibility, luxury brands tend to keep a sense of exclusivity. They often reaffirm their position as an elite, full of aspiration force to be reckoned with (like how Chanel follows no one on Twitter). However, nothing conjures up a … Continue reading “15 Luxury Brands Who’ve Done Content Marketing Correctly”

11 Wonderful Content Curation Tools You Need To Use

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For those who are still unfamiliar with the concept, content curation is the process of finding relevant information about your audience from a variety of sources and sharing it strategically through your communication channels.
The need for great content curation apps has never been more urgent. There are simply too many social networks, news feeds, emails, and infographics … Continue reading “11 Wonderful Content Curation Tools You Need To Use”

5 Handy Tips to Improve Your Content’s Quality in 2016

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How do you keep writing good content in 2016?
Every digital marketer knows the need for high quality content. It’s not just about being agile in content delivery or being at their feet when it comes to publishing. Quality content is all about being able to achieve savvy marketing campaigns without sacrificing content.
In this day and … Continue reading “5 Handy Tips to Improve Your Content’s Quality in 2016”

30 Most Brilliant Content Marketing Examples in 2015

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Content marketing trend is going for the new, exciting territory in 2016.
A new survey finds that 64% of PR and marketing pros will increase content marketing efforts in 2016. Content marketing will “grow up” in 2016, as content strategists tell bigger stories with a braver focus and a bolder voice. Content made headlines in 2015 for greater … Continue reading “30 Most Brilliant Content Marketing Examples in 2015”