View more about Strategy from The Website Marketing Group Main Site
By TWMG
Most small business owners will know that having a business website and social media presence is important to the business’s growth and success. The question is, are you just giving a “lip service” to this concept, or, is your website and social media outreach really delivering what customers want?
Sadly, according to the latest Web.com Consumer and … Continue reading “Customer and Small Business Perception Survey”
By TWMG
What is The Tweeting Bra? Basically, it’s a bra that will tweet to remind about monthly breast self exam. The campaign itself is focused to increase breast cancer awareness among women and the need for self-examinations. How does it work? A unique apparatus is hidden under the hook of The Tweeting Bra. Every time this bra is … Continue reading “The Tweeting Bra: A Bra That Tweets From Nestle”
By TWMG
Creating a good profile is a common thing people do when they use LinkedIn. However, since LinkedIn gives a lot of space for your previous job roles, qualifications and more, there’s an enormous overwhelming temptation to make your profile look like your CV.
Sadly, LinkedIn is designed for business connections, not just hourly or salary work. … Continue reading “Ten Best Practices For Building A Strong LinkedIn Connection”
By TWMG
Loyalty programs are only effective if your customers actually use them. Your brand will get stronger the more often they interact with you. See how Coca-Cola boosted interaction with its My Coke Rewards program by switching to highly personalised and segmented emails. Their average clickthrough rate increased 46%, and member activity is up 57%.
Here is … Continue reading “My Coke Reward Case Study: 5 Strategies to Create a Successful Rewards Program”
By TWMG
Email Marketing
Emails opened on smartphones and tablets have raised by 80% over the last 6 months.
Average return for e-mail marketing investment is $44.25 for every dollar spent.
85% of people would rather provide an e-mail for an e-book over a tweet.
Blog and Content Marketing
Blog give sites more indexed pages and more indexed links.
Blogs are 63% more … Continue reading “30 Essential Digital Marketing Statistics (Infographic)”
By TWMG
Marketers love surveys and trend data. However, sometimes they forget what just blatantly clear that something is upon us: video.
Most marketers are stuck, as videos appeared on the scene. Thus, marketers are still learning how to use it effectively. It’s like a mysterious, black box, waiting to crack it open.
Let’s take a look at these … Continue reading “The Importance of Video in Content Marketing”
By TWMG
This summer, MINI promoted the “not normal” relationship MINI fans have with their cars via ‘salute’ billboard. What was this all about? The promotion itself involved a digital billboard that is equally regarded as “not normal”.
Here’s the work: a spotter identified MINI car drivers passing by the series of billboards and started a communication. They … Continue reading “Mini’s ‘Salute’ Billboard Campaign”
By TWMG
When a new smartphone is released, usually there is a long line of buyers, queueing on the outside of the store. Now imagine if people could line up virtually. Introducing “The Smart Phone Line”, a creative launching promotion of Samsung Galaxy S4 in New Zealand.
By joining with the ‘Smart Phone Line’, you can take into … Continue reading “Creative Product Launching: Samsung Galaxy S4 “The Smart Phone Line””
By TWMG
With the popularity of smartphones, mobile marketing becomes more important for online marketers all over the world. Mobile is not a separate entity from the rest of your marketing strategy. It should be combined with social, analytics, and cloud technologies to achieve maximum effectiveness. Various mobile channels can expand your customer base and increase brand … Continue reading “Four Great Examples of Mobile Marketing Case Studies”
By TWMG
Years ago, customers and prospects were often categorised in a simpler way than today. They were simply assigned as a ‘warm/hot prospect’ due to a recent contact or purchase, ranked by a Geo-demographic coding to living in a particular postcode, or simply having an affiliation with the product.
Nowadays, we talk about the 360 degree customer … Continue reading “The Enhanced 360 Degree View of The Customer (Infographic)”
