More than £1bn of sales per month are lost in High Street due to poor stock management. Because of this, customers leave the stores empty handed as their item or size isn’t available. It was revealed that 38% of 2,043 respondents have left stores without making an intended purchase as the item they wanted was … Continue reading “How The Internet Can Help Retail Businesses”
Category: Strategy
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Five Easy Tips on Building Your Pinterest Followers
|In the past, people have been wondering on how Pinterest can be used for link building and one of the most potential social media marketing platform, as well as some of the big players getting involved with the new social network.
The question is: “Can Pinterest still even be considered appropriate for marketing?”
The fact is 37% … Continue reading “Five Easy Tips on Building Your Pinterest Followers”
20 Ideas To Boost Your Facebook Likes
|Increasing the number of Facebook likes in your Page is similar to building the traditional email subscribers list. Plus, Facebook fans are twice as effective as an email list. Why? Many people believe that email is now full of “spam”, and 50% of all Facebook users log in every day.
Recent research shows that the conversion … Continue reading “20 Ideas To Boost Your Facebook Likes”
Uber Offers Free Rides to Sydneysiders Until Friday
|For those who are not aware, Uber is a smartphone app on iOS and Android where you can quickly order a taxi or other luxury cars with a few clicks. You can virtually see your ordered car approach turn by turn on your maps. At the end of a trip, you simply get out the … Continue reading “Uber Offers Free Rides to Sydneysiders Until Friday”
“Trace Your Road” Promotion: A Real-Life Gaming Experience
|This is another creative way to launch a new product. Introducing “Trace Your Road,” a real-life video game event featuring Formula 1 driver, Jarno Trulli. The promotion itself is held by Lexus, to introduce its latest hybrid car.
“Trace Your Road” involves a series of improvised racetracks, each one designed by one of ten contest winners. … Continue reading ““Trace Your Road” Promotion: A Real-Life Gaming Experience”
Vine: Facts and Figures (Infographic)
|Have you included Vine on your social media strategy? If the answer is “no”, you should consider to use this handy little app for your social media marketing. On today’s post, we will share an infographic that overviews the best brands on Vine and the way they are using the six-second video sharing platform.
Launched in late-January, Vine … Continue reading “Vine: Facts and Figures (Infographic)”
Five Simple Rules For a B2B Marketing Plan
|Many marketers complain about how their strategies don’t work as they’ve expected. The main reason of these failures is that most of these marketers perform a passive marketing program. It means they don’t have a comprehensive marketing plan to guide their budget. It’s like starting an important journey without a compass: it will take you … Continue reading “Five Simple Rules For a B2B Marketing Plan”
Creative Promotion: Coca-Cola’s Social Robot
|Imagine this: a robot that replaces your appearance when you are unable to join a party. Sounds like one of those science fiction movies? Think again. Here is Coca-Cola’s Social Robot that represented teenagers in Israel who can’t join in the fun of the Coca-Cola Summer Love Festival. They can control the robot from their computers at home
With … Continue reading “Creative Promotion: Coca-Cola’s Social Robot”
The State of Small Business Website Marketing (Infographic)
|Social media, content marketing and website optimisation have given more opportunity for many small businesses to win more leaders at a lower cost than their larger competitors. A significant research finding revealed that the amount of content that small businesses produce is increasing. On average, small-business websites now feature 140 pages of content and publish … Continue reading “The State of Small Business Website Marketing (Infographic)”
Creative Promotion: A Mind Reader Beer Machine
|Another beer vending machine promotion? Yeah, but how about a “mind reading” beer vending machine? Created by Castle Lite, the ‘Extra Cold Mind Reader’ installation challenges people to think about how cold they want their beer, the colder their thought process, the more beer the mind reading machine pours. The game is simple: all you have to … Continue reading “Creative Promotion: A Mind Reader Beer Machine”