In Google’s persistent pursuit to organise the world’s information, the most exciting progress over the last year is the ability to understand the “meaning” behind content (via the Knowledge Graph) and queries (via its Hummingbird algorithm update).
In the old days, Google had to rely on the keywords on the page, matching them to the words that someone put in the search bar. Now, the revolution that is upon us is matching the intent of the query to the suitability of a page that matches that intent. This has substantial implications for SEO. One of the recurring themes seems to be a new appreciation for and focus on semantic SEO.
In the following infographic, you will find some useful information regarding semantic mark-up for SEO. Start learning and use them to customise your own SEO strategy right away.
