By TWMG
Have you ever wondered what’s the best digital marketing strategy to apply in 2016?
This infographic illustrates the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective. Take a look at it and tweak your current strategy now!
Infographic credit: SmartInsights
By TWMG
While marketers are awash in toolsets and platforms, finding and knowing your true customer is more challenging than it’s ever been. Technology continues to advance, but marketers are increasingly trying to refocus on what counts: people. Take a look at the following infographic to see how digital marketing industry has changed in 2016.
Infographic credit: Signal
By TWMG
It takes just 90 seconds for a potential buyer to decide whether to make a purchase that first minute and a half is likely to be spent checking you out online.
That said, it is more important than ever to create a positive digital first impression. Social media provides a lot of ways for you to promote your … Continue reading “How To Master The Digital First Impression (Infographic)”
By TWMG
B2B marketers are faced with many options when it comes to digital channels.
There are websites, search, social media, big data, content creation, app development, software suites and many more that are just some of the essential areas that marketers have been allocating their budgets towards to build successful campaigns.
If you are a part of a … Continue reading “Five B2B Aspects You Need To Pay More Attention in 2016 (Infographic)”
By TWMG
Digital marketing strategy ROI for entrepreneurs is a marathon, not a sprint.
As any marathon runner will tell you, covering 26.2 miles is no easy task. Preparing for a race that grueling requires an abundance of time, willpower and commitment. You can’t train for it in a few days, or even a few weeks. But when … Continue reading “Digital Marketing ROI Guide For Entrepreneurs”
By TWMG
This post covers the ever-present importance of managing the multichannel customer experience, email marketing benchmarks and many more. Here are seven 2016 digital statistics every marketers should pay more attention to:
1. Multichannel biggest priority for digital marketers
97% of digital marketers surveyed for the recent report on digital transformation in the retail sector say that optimising the customer journey … Continue reading “9 Latest Wonderful Digital Marketing Stats You Might Not Noticed Yet”
By TWMG
An effective digital marketing campaign will bring you more visibility online, more leads for your business, and more profits.
In today’s post, we will share five effective ways of improving your digital marketing strategy.
1. Improve Your Customer Acquisition Process
Many businesses focus a lot on getting more traffic to their website but forget to create a plan for … Continue reading “5 Digital Marketing Tips and Tricks for 2016 Marketing Plan”
By TWMG
Two major advertising organisations – The Interactive Advertising Bureau (IAB) of Australia and The Australian Association of National Advertisers (AANA) – have collaborated to create a definitive guidelines around native advertising for both advertisers and publishers.
The “Native Advertising Principles” is created with the aim to provide protection tools for advertisers to reference, aimed at ensuring … Continue reading “The Native Advertising Principles: A Definitive Advertising Guide For Brands And Publishers”
By TWMG
Black Friday is near. Have you prepared for it?
With numerous data to offer, the following infographic shows how digital influence has changed the way that marketers think about the holiday season. For instance, 90 percent of customers trust an online review more than info from a salesperson. Plus, offers shared by influencers convert up to … Continue reading “Holiday Marketing: How To Sell More Stuffs During Black Friday (Infographic)”
By TWMG
Free massage, anyone?
There is an ever lasting battle for agencies and brands to create the next big billboard, not just in awards speak, yet because Adshells / Billboards are being reinvented every day, with custom installations and technology being baked in be media owners and agencies alike.
The following campaign is awesome. It’s called “The World’s … Continue reading “KitKat: The World’s First Massage Billboard”
