Video marketing has proven to be one of the most effective marketing tool. Dumb Ways To Day campaign is one good example.
With the fast-growing popularity of mobile devices and rapid development of video content in social media, video marketing is gaining a lot of buzz and becoming a prominent tool to engage more audiences. Short and highly-interactive videos are becoming more popular, with more social media channels like Facebook are competing with YouTube to become the most reliable video destination. Statistics have shown over the last couple years that people are much more likely to stay on a site, or spend time on an email advertisement if there is a clip to watch. Consumers can now enjoy high-quality multimedia content wherever they are, which will present new opportunities for brands to benefit from the power of video.
Here is an infographic that examines at some of the rising video marketing trends for 2015:
