Month: May 2014

Australian News: Google Analytics User Conference Sydney & Melbourne 2014

| By TWMG

Do you want to learn more about Google Analytics? Expand your knowledge of the latest news, get the first-hand, practical information and insights with the 2014 Google Analytics User Conference.
Google Analytics User Conference will be held in Sydney on 10th of September and in Melbourne on 12th of September. The keynote presentation for the conference will … Continue reading “Australian News: Google Analytics User Conference Sydney & Melbourne 2014”

The 6th Annual Social Media Marketing Industry Report

| By TWMG

Have you ever wondered the way your audiences using social media? Have you ever thought whether you should focus on specific social media or distribute your effort on every popular social media available?
Well, today is your lucky day. In today’s post, we will share the sixth annual social media study from Social Media Examiner, where more … Continue reading “The 6th Annual Social Media Marketing Industry Report”

Latest Event: World Business Forum Sydney

| By TWMG

For the first time, The World Business Forum is coming to Australia.
Over two days, participants will learn, share and collaborate with nine of the most respected experts worldwide on the topics that matter most to the business community. Some notable speakers include celebrated business strategist, Michael Porter; the Global CEO of Saatchi and Saatchi, Kevin Roberts … Continue reading “Latest Event: World Business Forum Sydney”

Australian News: Victoria University Work Experience of a Lifetime Competition

| By TWMG

Victoria University and five Australia’s top brands are promoting their Work Experience of a Lifetime program.
Open to year 10 and 11 students in Victoria, the interactive online competition will help to provide students with the real work experience in Australia’s top five companies. The partner companies are:

Nova – Melbourne’s number one FM Station
Mushroom Group – … Continue reading “Australian News: Victoria University Work Experience of a Lifetime Competition”

Six Best Practices for Creating a Content Marketing Strategy

| By TWMG

Content marketing is the linchpin of demand creation – the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current customers by providing information that resonates – in the right format, through the right channel, at the right time.
Search queries for the term have more than … Continue reading “Six Best Practices for Creating a Content Marketing Strategy”

“Mute” Button: A New “Silencing” Feature on Twitter

| By TWMG

Recently, Twitter has introduced a new ‘mute’ button to its platform. Basically, the button allows users to “silence” the tweets of others. This feature is highly anticipated as another option beside ‘unblock’ or ‘unfollow’.
Many users see the ‘mute’ button as a “less harsh way” than the ‘unfollow’ or block features already available on the platform. … Continue reading ““Mute” Button: A New “Silencing” Feature on Twitter”

Allianz Insurance Decides To Continue The ‘Ahhh’ Moments Campaign

| By TWMG

Following its success on March, Allianz Insurance Australia decides to continue its ‘Ahhh’ moments campaign.
MercerBell, a Sydney based customer experience agency, created the latest commercial. It deals with the campaign’s popular ‘Ahhh’ theme by showing people amidst depressing situations and calling the insurer for help.
Dominic Brandon, Allianz group manager marketing and brand, stated that this … Continue reading “Allianz Insurance Decides To Continue The ‘Ahhh’ Moments Campaign”