Day: March 28, 2016

Australian Parents Think Digital Technology Skills Are Important For Their Children

| By TWMG

Recently, Australian parents has realised the importance of digital technology skills for their children.
Latest research has found that 8 in 10 Australian parents think that digital skills and computer programming should be integrated into primary and secondary curricula. The same research also revealed that 61 per cent of parents believe it is important that children … Continue reading “Australian Parents Think Digital Technology Skills Are Important For Their Children”

Premium Search Budget is Increasing in Australia and Asia Pacific

| By TWMG

The SEO budget in Asia Pacific continues to experience robust growth.
Currently, Asia Pacific and Japan (APJ) is now the fastest growing region for search advertising in the world. The data reveals that search spending grew seven per cent for the quarter and a solid 13 per cent for the year. That compares favorably to the experience in the … Continue reading “Premium Search Budget is Increasing in Australia and Asia Pacific”

Domino’s Pizza DRU: The Autonomous Pizza Delivery

| By TWMG

After its revolutionary DomiCopter, now Domino’s Pizza is experimenting with the new delivery system.
The new Domino’s DRU was introduced last week. Basically, it’s an autonomous pizza delivery vehicle that was seemingly lauded with fanfare form a global PR blitz, grabbing the headlines around the ever hot “delivery” technology playing field.
Domino’s approach is much like Google: They … Continue reading “Domino’s Pizza DRU: The Autonomous Pizza Delivery”

Tourism Australia is Targeting China Citizens with Their UGC Strategy

| By TWMG

Tourism Australia is looking for ways to spread user generated content push to China.
Currently, Tourism Australia is finding ways to handle the government firewall and roll out its user-generated content strategy into China. Tourism Australia’s Head of Digital, John MacKenney, said that TA was exploring technology solutions with content marketing and engagement platform Livefyre, which it already works … Continue reading “Tourism Australia is Targeting China Citizens with Their UGC Strategy”

4 Content Marketing Errors You Need To Avoid

| By TWMG

Content marketers do every effort it takes in order to optimise their performance. Creating a blog post, finding relevant and interesting images for social media, sending emails to generate leads and producing captivating captions are some of the “standard” practices content marketers are struggling with.
Internet and social media has changed the world of content marketing … Continue reading “4 Content Marketing Errors You Need To Avoid”