The expenditure on online general advertising in Australia is predicted to increase from AU$ 1,150 million in 2014 to AU$ 2,426 million in 2018, at a Compound Annual Growth Rate (CAGR) of 16%. The annual growth rate is predicted to gradually decline over the five year period to around 10% during 2019. The report finds that … Continue reading “Australian Online General and Mobile Advertising Market Report”
Month: March 2016
Growing Your Business Fast With Social Media Support (Infographic)
|So you have tweeted a time or two, asked people to follow your page on Facebook and LinkedIn, and thought about getting Yelped.
However, social media marketing is not as simple as that. If you’re a small business interested in social media marketing, it’s important to invest your money and time in the most beneficial area … Continue reading “Growing Your Business Fast With Social Media Support (Infographic)”
18 Fabulous Pinterest Tools To Amplify Your Business Performance
|Pinterest is one of the new social media for people to discover and share interesting pictures.
It’s also a place for businesses to connect with consumers and prospects through eye-catching product images and inspirational visual content. Thus, acquiring great performance in Pinterest is a must. In today’s post, we will share 18 useful tools to help brands … Continue reading “18 Fabulous Pinterest Tools To Amplify Your Business Performance”
“Real Time Marketing” Has Proven To Be Effective Method For Modern Content Campaign
|Have you ever considered taking advantage of breaking news on your social media channels? If not, you are certainly left behind the others.
A recent research from Wayin has revealed that 64% of real-time marketers have influenced breaking news on social media in the past year. The number increases to 78% for brands seeing an ROI … Continue reading ““Real Time Marketing” Has Proven To Be Effective Method For Modern Content Campaign”
Digital Marketing ROI Guide For Entrepreneurs
|Digital marketing strategy ROI for entrepreneurs is a marathon, not a sprint.
As any marathon runner will tell you, covering 26.2 miles is no easy task. Preparing for a race that grueling requires an abundance of time, willpower and commitment. You can’t train for it in a few days, or even a few weeks. But when … Continue reading “Digital Marketing ROI Guide For Entrepreneurs”
Are You Ready for Instagram Algorithm Change?
|Instagram recently announced that it will adapt a non-chronological newsfeed order, similar to its big brother, Facebook.
Instead of sorting posts in a chronological order, Instagram’s latest algorithm will weigh in a variety of social signals, such as a number of post engagements. It will also consider content you liked before in an attempt to sort images in the order … Continue reading “Are You Ready for Instagram Algorithm Change?”
8 Social Media Tips for Small Business (Infographic)
|Social media is taking over the business world. If you can’t keep up with it, you will be swallowed by the bigger names on the field.
There are 1.49 billion monthly users on Facebook, that are active users. That’s just Facebook, and not considering all of the other social media sites that are showing popularity online … Continue reading “8 Social Media Tips for Small Business (Infographic)”
Australian Parents Think Digital Technology Skills Are Important For Their Children
|Recently, Australian parents has realised the importance of digital technology skills for their children.
Latest research has found that 8 in 10 Australian parents think that digital skills and computer programming should be integrated into primary and secondary curricula. The same research also revealed that 61 per cent of parents believe it is important that children … Continue reading “Australian Parents Think Digital Technology Skills Are Important For Their Children”
YouTube Kids is Launched in Australia
|Australian parents who are worried whether their kids are stumbling across inappropriate content on YouTube or just watching entirely too many ‘unworthy’ videos, now have a good solution in their hands.
The new YouTube Kids app has been launched in Australia for iOS and Android devices. Broadcasting content that has been pre-screened and deemed age-appropriate for … Continue reading “YouTube Kids is Launched in Australia”
Premium Search Budget is Increasing in Australia and Asia Pacific
|The SEO budget in Asia Pacific continues to experience robust growth.
Currently, Asia Pacific and Japan (APJ) is now the fastest growing region for search advertising in the world. The data reveals that search spending grew seven per cent for the quarter and a solid 13 per cent for the year. That compares favorably to the experience in the … Continue reading “Premium Search Budget is Increasing in Australia and Asia Pacific”