Domino’s Pizza DRU: The Autonomous Pizza Delivery

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After its revolutionary DomiCopter, now Domino’s Pizza is experimenting with the new delivery system.
The new Domino’s DRU was introduced last week. Basically, it’s an autonomous pizza delivery vehicle that was seemingly lauded with fanfare form a global PR blitz, grabbing the headlines around the ever hot “delivery” technology playing field.
Domino’s approach is much like Google: They … Continue reading “Domino’s Pizza DRU: The Autonomous Pizza Delivery”

Tourism Australia is Targeting China Citizens with Their UGC Strategy

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Tourism Australia is looking for ways to spread user generated content push to China.
Currently, Tourism Australia is finding ways to handle the government firewall and roll out its user-generated content strategy into China. Tourism Australia’s Head of Digital, John MacKenney, said that TA was exploring technology solutions with content marketing and engagement platform Livefyre, which it already works … Continue reading “Tourism Australia is Targeting China Citizens with Their UGC Strategy”

4 Content Marketing Errors You Need To Avoid

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Content marketers do every effort it takes in order to optimise their performance. Creating a blog post, finding relevant and interesting images for social media, sending emails to generate leads and producing captivating captions are some of the “standard” practices content marketers are struggling with.
Internet and social media has changed the world of content marketing … Continue reading “4 Content Marketing Errors You Need To Avoid”

#mycalvins Campaign Will Go To Bondi Junction Station

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Calvin Klein has extended its #mycalvins Spring 2016 global advertising campaign to Sydney Train stations.
The #mycalvins campaign has been extended to a complete station domination at Bondi Junction. It features dramatic photographs of celebrity influencers including Kendall Jenner, Abbey Lee Kershaw, Justin Bieber and Kendrick Lamar wearing limited edition Calvin Klein denim and underwear. As part … Continue reading “#mycalvins Campaign Will Go To Bondi Junction Station”

“Dumb Ways JR”: A Family Friendly Version of “Dumb Ways To Die”

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Metro Trains Melbourne has launched a new app titled ‘Dumb Ways JR’ and the first play-based learning app, ‘Loopy’s Trains Set’ to help young kids learn about the world while having fun.
Aimed for kids at 3-7 years old, the app provides child centred entertainment, has multisensory and multimodal elements, is challenging, appeals to children’s sense of humour … Continue reading ““Dumb Ways JR”: A Family Friendly Version of “Dumb Ways To Die””

Creative Marketing: Kellogg’s “Amazing Creations” Campaign

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Kellogg’s is looking to regain its position as the go-to breakfast item with a brand new campaign which has paired the brand with YouTube influencer, Zach King.
This campaign aims to showcase new and creative ways to start the day with cereal and sees King making a cereal-based breakfast from things around him using the visual … Continue reading “Creative Marketing: Kellogg’s “Amazing Creations” Campaign”

Top 11 Portfolio Sites For Aspiring Artists (Infographic)

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Portfolio is a must-have for every serious professionals in any business field.
Need to get the word out about your creative skills? Perhaps you want to take your career to the next level? Or maybe you’re searching for a fantastic new job? You definitely need an attractive and professional looking online portfolio.
There are numerous choices available online, yet which … Continue reading “Top 11 Portfolio Sites For Aspiring Artists (Infographic)”

Creating A Perfect About Me Page (Infographic)

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If you haven’t updated your “About Me” page in the past year, then you might want to consider some refurbishments.
Most people are probably thinking whether they need to update their “About Me” page, since they’ve taken care of the home page, sales page, and blog. The question is, “why bother”?
Well, the fact is, people who visit your ‘About Me’ … Continue reading “Creating A Perfect About Me Page (Infographic)”