Google Places Has Been Renamed To Google My Business

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Since the introduction of the new algorithm Google Hummingbird last year, many SEO experts have predicted that Google will combine Google Places services with Google+ Local. Guess what? Google actually did. 
Introducing Google My Business, a new upgrade that offers a more simple and easier-to-manage approach than the previous Places and Local, complete with a new dashboard. This big change … Continue reading “Google Places Has Been Renamed To Google My Business”

How to Optimise Your Facebook Page in Seven Simple Ways

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When you think about SEO, the first place your mind goes your website. However, your Facebook Page needs the same attention in any search strategy. Here are the three biggest reasons:
1. It’s huge
There are over 1.2 billion Facebook users, with more than 757 million daily active users on average in December 2013. One way people use … Continue reading “How to Optimise Your Facebook Page in Seven Simple Ways”

Black Friday Marketing Strategy For Small Businesses

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Black Friday is one of the most long-awaited moments for small businesses. In 2012, consumers spent $423 on average during the Thanksgiving weekend, or $59.1 billion total (a 13% increase from the previous year). This year, retailers will open their stores early to persuade Black Friday shoppers with attractive discounts and bundled services. Entire shopping communities … Continue reading “Black Friday Marketing Strategy For Small Businesses”

Google Authorship Tips & Tricks: Everything You Need To Know About Google Authorship

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Google Authorship is the technique that makes it possible to display the picture of an author of a post or article in Google’s search results. Authorship uses rich snippets, which are small pieces of structured information (text) containing information about the author. The information contained in the snippets is provided by the author via the … Continue reading “Google Authorship Tips & Tricks: Everything You Need To Know About Google Authorship”

8 Ways To Drive Traffic To Your Physical Stores

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Here are eight ways you can drive unimaginable traffic to your local brick and mortar business using the Internet as your platform.

Develop a well-optimized website – Your first step to incredible online marketing results is to build a website to represent your business. But don’t just choose any website development company. It is important to build … Continue reading “8 Ways To Drive Traffic To Your Physical Stores”

10 Biggest Social Media Marketing Mistakes That You Should Avoid

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Social media marketing is something that everyone is adopting. Whether it is an established business or a small- local business, everyone wants to jump onto the game of making their brand presence felt on social networks. The simple reason being – that’s where the crowd is. However, there are some common mistakes visibly noticed.

Why are … Continue reading “10 Biggest Social Media Marketing Mistakes That You Should Avoid”