Is Twitter Still Relevant For Today’s Marketing? (Infographic)

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Even though there are plenty of social meda services in the market, Twitter is still considered one of the most influential social media channel for marketers.
With all the newer, shinier image-driven social media sites like Snapchat and Instagram, many marketers have lost sight of the value of Twitter, preferring to chase after the latest “toy”. … Continue reading “Is Twitter Still Relevant For Today’s Marketing? (Infographic)”

3 Successful Tips For Modern Digital Marketing Campaign

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Digital marketing is growing rapidly in the current marketing playing field. Furthermore, it’s possible that digital marketing could soon supplant most traditional forms of marketing altogether.
If you haven’t yet integrated digital marketing into your marketing mix for your business, it’s time to adapt, and fast. Not only is digital marketing more affordable than traditional forms … Continue reading “3 Successful Tips For Modern Digital Marketing Campaign”

7 Great Tips On How To Market Yourself

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Marketing themselves is one of the most valuable skill every entrepreneur should have.
Sometimes it’s easy to forget about marketing ‘you’ because you’re too busy marketing for your brand. But hey, you’re important too, and creating value for your personal brand and being able to market yourself successfully can create loads of new, exciting opportunities.
Put in the … Continue reading “7 Great Tips On How To Market Yourself”

Twitter Is Targeting Small to Medium Businesses For Their Ad Platform

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Small and medium sized Australian businesses can now advertise on Twitter. The social media company is launching its self-service ad platform in Australia, as it looks to broaden its audience base and uplift ad revenue.
Small and medium sized Australian businesses will now be able to advertise on the social platform for the first time using … Continue reading “Twitter Is Targeting Small to Medium Businesses For Their Ad Platform”

Instagram Stories and Snapchat Stories Head To Head (Infographic)

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Instagram and Snapchat are rolling out new features in an effort to be the best and emerge as the dominant social platform for sharing photos and videos.
Until recently, Instagram has been the preferred platform for well-edited, highly curated, aspirational photos and videos, while Snapchat has been steadily attracting social media audiences—teenagers and millennials, in particular—by providing a way … Continue reading “Instagram Stories and Snapchat Stories Head To Head (Infographic)”

Facebook Has Teamed Up With Shopify To Enable Purchasing Via Messenger

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As part of Facebook’s ongoing efforts to transform Messenger into a key business platform, the social media company is turning its attention to smaller operators and providing new ways for SMBs to utilise messaging in their process.
Today, Shopify has announced a new integration with Messenger that’ll enable Shopify merchants to sell directly via message. The whole … Continue reading “Facebook Has Teamed Up With Shopify To Enable Purchasing Via Messenger”