By TWMG
More than four-fifths companies already invest in content marketing, and this number looks likely to increase in 2014. We can see that 2013 has been a big year for implementing exciting and original strategies as well as building up a strong presence on social media, so what trends should brands and companies be expecting for … Continue reading “The Changing State of Content Marketing in 2014 (Infographic)”
By TWMG
Many small business owners should be grateful for surviving on Black Friday, Cyber Monday, Small Business Saturday, and the last frantic days of the Christmas shopping season. However, they can’t slow their pace as they need to prepare for 2014, especially the e-commerce strategy. The e-commerce landscape shifts by the minute, so make sure you … Continue reading “Seven Latest Ecommerce Trends on 2014”
By TWMG
An overly agreeable worker that starts out as a nice addition to the employee can turn out to be a fatal problem. Any employee who agrees to do everything is not doing you any favors. It just like “different actors, same play.” People perform in predictable roles, sometimes to their benefit and often to their … Continue reading “Don’t Be A Yes Man!”
By TWMG
Snapchat has made a groundbreaking decision by rejecting a $3 billion cash acquisition offer from Facebook. Now, Snapchat CEO, Evan Spiegel, has explained the reason why he hasn’t sold the company yet:
“There are very few people in the world who get to build a business like this. I think trading that for some short-term gain … Continue reading “The Reason Behind Snapchat’s Rejection to Facebook’s US$ 3 Billion Acquisition Offer”
By TWMG
Recently, Yahoo!7 Australia has launched its latest advertising model called “The Floating Cube”. The official statement said that the Floating Cube will give advertisers with a “more interactive experience to connect consumers to their brand”.
Here’s the official statement:
“Yahoo!7 has expanded its range of homepage advertising products, today announcing the availability of a new Floating Cube … Continue reading “The Floating Cube: Yahoo!7 Latest Ads Format”
By TWMG
According to Directory Big Won Rankings in 2013, Australia is the second most creative country in the world. The rankings itself were based on 8,004 awards won throughout the year, of which Aussies won 3,316 of those, just behind the winners over in the US who won 3,869 awards.
Australia came in second ahead of the … Continue reading “Australia is The Second Most Creative Country in the World”
By TWMG
Vodafone has added six Asian countries to its Red plan customers to use their phone overseas as they would at home. Soon, customers who travel into China, Hong Kong, Indonesia, Singapore, Japan, or Thailand will be able to pay an additional AU$5 per day to keep using their phones as though they were still in … Continue reading “Vodafone Australia Has Added Six Asian Countries Into Its AU$5 Roaming Deal”
By TWMG
Australians are predicted to spend $76.9 billion on IT products in 2014, an increase of 2.54% on 2013. A recent research by Gartner has revealed that technology spending in Australia remained consistent in 2013 despite cautious expenditure due to federal election uncertainty. In 2014, however, it will be “more robust”.
This is a part of the … Continue reading “The State of Australian IT Spending in 2014: It Will Reach $76.9 Billion After 2013’s Flat”
By TWMG
Here is another cool and creative app on the market. Samsung has crafted ‘Eyes On The Road’, an app that functions to maintain your focus on the road, not on your phone. The app halts any incoming calls, texts, push notification alerts, and any kind of distractions when you are behind the wheel.
By utilising “sensor fusion” technology … Continue reading “Samsung’s “Eyes On The Road” App”
By TWMG
Unlike popular assumption, social media experts’ daily works are not just login into a Facebook or Twitter account and babble over pending notifications. A good social media expert should have tangible skills and much deeper knowledge about their audiences. Just because anyone can learn to use a platform or app does not make him/her a … Continue reading “How To Be A Successful Social Media Expert (Infographic)”
